Demand Portal - Benefits for DSPs

Document created by pubmatic-archivist on Mar 27, 2017Last modified by catherine.racette on Jun 7, 2017
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Note: This document supports a set of APIs for older integrations.

Demand Portal - Benefits for DSPs

With the initial release of the Demand Portal, you can access performance analytics, estimate inventory, and view violations all in one place. Detailed business benefits are outlined below:

  • Inventory Estimation
    The inventory estimation tool allows you to estimate the total inventory in PubMaticäó»s network. Inventory estimates can be calculated by applying filters such as Geographies, Ad sizes, Verticals, Audiences, etc.
  • Brand Control Violations Management
    The violations management sections notifies you about violations registered against you along with the relevant details and screenshots of the violation. This facilitates quicker violation resolution at your end resulting in minimal pause-periods due to Brand Control violations.
  • Master Block List
    This gives you easy access to a full listing of all blocked URLs and ad categories on all Publishers in the PubMatic system. The powerful search filters allows you to quickly pull the block list on any publisher as per your search criteria.
  • Bid Loss Summary Reports
    This gives you insights into the performance of your RTB bids as seen through the PubMatic system and can give you vital insights which can help increase bidding efficiency.

To get access to PubMatic Demand Portal, please contact your Account Executive or