Reference (For Older Integrations)

Document created by pubmatic-archivist on Mar 27, 2017Last modified by catherine.racette on Jun 7, 2017
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Note: This document supports a set of APIs for older integrations.

 

Creative Attributes

                                                                                               

ID
Creative Attribute
0Unknown
1
Audio Ad (Auto Play)
2
Audio Ad (User Initiated)
3
Expandable (Automatic)
4
Expandable (User Initiated - Click)
5
Expandable (User Initiated - Rollover)
6
in Banner Video Ad (Auto Play)
7
in Banner Video Ad (User Initiated)
8
Pop (such as Over, Under, or upon Exit)
9
Provocative or Suggestive Image Ads
10
Shaky/Flashing/Flickering Ad, Extreme Animation, or Smileys
11
Survey Ads (such as Dynamic Logic, Insight Express, Vizu, and so on.)
12
Text Only Ads
13
User Interactive (such as embedded games)
14
Windows Dialog Ad or Alert Style Ad
15Ad has audio on/off button
16Ad can be skipped (for example, skip button on pre-roll video)
44
Auto Refresh Ad. This ID will be deprecated in future.
45
Flash Ad. This ID has been deprecated.
51Auto Refresh Ad
52Flash Ad
53Image Ad

Creative Categories

                                                                                                                                                                               

ID
Creative Category
1
Alcohol
2
Auto
3
Consumer Products & Goods
4
Cosmetic Procedures
5
Dating/Personals
6
Drugs & Supplements
7
Education
8
Entertainment
9
Fashion
10
Finance
11
Military
12
News
13
Politics
14
Public service announcements
15
Religion
16
Ringtones & Downloadable
17
Sexual & Reproductive Health
18
Shopping
19
Sports
20
Survey (includes IQ tests)
21
Technology
22
Telecommunications
23
Tobacco
24
Travel
25
Video Games (Casual & Online)
26
Weight Loss
27
Consumer Services
28
Gambling
29
Online Media Services
30
Toys/Games
31
Consumer Packaged Goods
32
Manufacturing
33
Real Estate
34
Restaurants/ Fast food
35
Hospitals
36
Coupons & Deals
37
Pets
38
Job portals
39
Personal Care Toiletries and Cosmetics
40
Insurance
41
Legal Services
43
Uncategorized

Rich Media Technologies

                                                                       

Short code
Iframe Busting Technology Package
pr
Pointroll
eb
Eyeblaster
dc
DoubleClick
ew
EyeWonder
mp
Mediaplex
vp
Viewpoint
ui
Unicast
sa
Smart Adserver
km
Klipmart
er
EyeReturn
at
Atlas
ad
Adinterax
ac
Adcentric
ft
Flashtalking
mm
MediaMind
pt
Pictela

Expandable Direction

                           

Value
Expandable Direction
1
Left
2
Right
3
Up
4
Down
5
Fullscreen

Ad Orientation ID List

                       

ID
Ad Orientation
0
Unknown
1
Landscape
2
Portrait
3
Both

Device Orientation ID List

                   

ID
Device Orientation
0
Unknown
1
Landscape
2
Portrait

Vertical ID List

                                                                                           

ID
Vertical
2
Automotive
3
Business and Finance
8
Education
9
Employment and Career
10
Entertainment and Leisure
12
Gaming
14
Health and Fitness
16
Home and Garden
18
Men's Interest
21
Music
23
News
24
Parenting and Family
27
Real Estate
28
Reference
29
Food and Dining
31
Shopping
32
Social Networking
33
Sports
34
Technology
36
Travel
38
Women's Interest

IAB Categories List

                                                                                                                                                                                                                                                                                                                

Value
Description
IAB1
Arts & Entertainment
IAB1-1
Books & Literature
IAB1-2
Celebrity Fan/Gossip
IAB1-3
Fine Art
IAB1-4
Humor
IAB1-5
Movies
IAB1-6
Music
IAB1-7
Television
IAB2
Automotive
IAB2-1
Auto Parts
IAB2-2
Auto Repair
IAB2-3
Buying/Selling Cars
IAB2-4
Car Culture
IAB2-5
Certified Pre-Owned
IAB2-6
Convertible
IAB2-7
Coupe
IAB2-8
Crossover
IAB2-9
Diesel
IAB2-10
Electric Vehicle
IAB2-11
Hatchback
IAB2-12
Hybrid
IAB2-13
Luxury
IAB2-14
MiniVan
IAB2-15
Motorcycles
IAB2-16
Off-Road Vehicles
IAB2-17
Performance Vehicles
IAB2-18
Pickup
IAB2-19
Road-Side Assistance
IAB2-20
Sedan
IAB2-21
Trucks & Accessories
IAB2-22
Vintage Cars
IAB2-23
Wagon
IAB3
Business
IAB3-1
Advertising
IAB3-2
Agriculture
IAB3-3
Biotech/Biomedical
IAB3-4
Business Software
IAB3-5
Construction
IAB3-6
Forestry
IAB3-7
Government
IAB3-8
Green Solutions
IAB3-9
Human Resources
IAB3-10
Logistics
IAB3-11
Marketing
IAB3-12
Metals
IAB4
Careers
IAB4-1
Career Planning
IAB4-2
College
IAB4-3
Financial Aid
IAB4-4
Job Fairs
IAB4-5
Job Search
IAB4-6
Resume Writing/Advice
IAB4-7
Nursing
IAB4-8
Scholarships
IAB4-9
Telecommuting
IAB4-10
U.S. Military
IAB4-11
Career Advice
IAB5
Education
IAB5-1
7-12 Education
IAB5-2
Adult Education
IAB5-3
Art History
IAB5-4
College Administration
IAB5-5
College Life
IAB5-6
Distance Learning
IAB5-7
English as a 2nd Language
IAB5-8
Language Learning
IAB5-9
Graduate School
IAB5-10
Homeschooling
IAB5-11
Homework/Study Tips
IAB5-12
K-6 Educators
IAB5-13
Private School
IAB5-14
Special Education
IAB5-15
Studying Business
IAB6
Family & Parenting
IAB6-1

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