OpenRTB 2.1 Macros

Document created by pubmatic-archivist on Mar 27, 2017Last modified by catherine.racette on Jun 6, 2017
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When DSP sends the bid request using macros, the bid value will be replaced as mentioned below.

                             

Macro

Description

${AUCTION_ID}

ID of the bid request; from “id” attribute.

${AUCTION_BID_ID}

ID of the bid; from "BidResponse.id" attribute.

${AUCTION_IMP_ID}

ID of the impression just won; from “impid” attribute.

Note: The value for ${AUCTION_IMP_ID} will always be returned as 1.

${AUCTION_SEAT_ID}

ID of the bidder’s seat for whom the bid was made.

${AUCTION_PRICE}

Settlement price using the same currency and units as the bid.

${AUCTION_CURRENCY}

The currency used in the bid (explicit or implied); for confirmation only.

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