OpenRTB 2.3 Reference

Document created by pubmatic-archivist on Mar 27, 2017Last modified by catherine.racette on Feb 5, 2018
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Open RTB2.3 Reference

Use the following references for OpenRTB 2.3 status codes and attributes. 

 

Win/Loss Notification Status

The following status IDs reflect corresponding won or lost bid in an OpenRTB 2.3 auction.

 

Status-ID
Description
0
Bid has won the auction
1
Timeout on bid response
2
Incomplete bid response
3
An invalid bid price was quoted (for example less than $0.0000 or greater than $999)
4
Outbid by competitor
5
Advertiser domain blocked by publisher
6
Advertiser domain is missing in the response or not found in the publisher’s white List
7
Creative ID not provided in the bid response
8
Creative blocked by publisher
9
Bid price decryption failed
10
The bid price did not clear either publisher’s floor price or has less priority (set by the publisher) than other bids
11
The requestId in bid-response is not matching with the requestId that was sent in bid-request
12
Publisher is expecting a secured creative url (HTTPS) but the url in the response is not secure
13
Currency code passed in response parameter ‘bidCurrency’ was invalid or not supported by PubMatic.

Rich Media Technologies                                                                 

Short code
Iframe Busting Technology Package
Pr
Pointroll
Eb
Eyeblaster
Dc
DoubleClick
Ew
EyeWonder
Mp
Mediaplex
Vp
Viewpoint
Ui
Unicast
Sa
Smart Adserver
Km
Klipmart
Er
EyeReturn
At
Atlas
Ad
Adinterax
Ac
Adcentric
Ft
Flashtalking
Mm
MediaMind
Pt
Pictela

Deal - No Bid Reason                                      

Status ID
Description
1
Unknown Error
2
Technical Error
3
Invalid/Malformed Request
4
Known Web spider
5
Suspected Non-Human Traffic
6
Cloud,Data center, or Proxy IP
7
Unsupported Device
8
Blocked Publisher or Site
9
Unmatched user
10
Capping/Spending limit


Creative Type Attributes                                   

Value
Interpretation
1
VAST 1.0
2
VAST 2.0
3
VAST 3.0
4
MRAID 1.0
5
MRAID 2.0
6
Image Ad
7
HTML5
8
JS
9
FLASH

Creative Attributes                                                                           

ID
Creative Attribute
1
Audio Ad (Auto Play)
2
Audio Ad (User Initiated)
3
Expandable (Automatic)
4
Expandable (User Initiated - Click)
5
Expandable (User Initiated - Rollover)
6
in Banner Video Ad (Auto Play)
7
in Banner Video Ad (User Initiated)
8
Pop (such as Over, Under, or upon Exit)
9
Provocative or Suggestive Image Ads
10
Shaky/Flashing/Flickering Ad, Extreme Animation, or Smileys
11
Survey Ads (such as Dynamic Logic, Insight Express, Vizu, etc.)
12
Text Only Ads
13
User Interactive (such as embedded games)
14
Windows Dialog Ad or Alert Style Ad
15Ad has audio on/off button
16Ad can be skipped (for example, skip button on pre-roll video)
44
Auto Refresh Ad. This ID will be deprecated in future.
45
Flash Ad. This ID has been deprecated.
51Auto Refresh Ad
52Flash Ad
53Image Ad
54Animation (GIF only)
55Flash (including Pixels)

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