OpenRTB 2.3 Click Tracking

Document created by pubmatic-archivist on Mar 27, 2017Last modified by catherine.racette on Sep 3, 2017
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OpenRTB 2.3 Documentation 

OpenRTB 2.3 Introduction 

OpenRTB 2.3 Integration Plan 

OpenRTB Bid Request Objects and Parameters 

OpenRTB Bid Response Objects and Parameters 

OpenRTB 2.3 PubMatic Extensions 

Open RTB 2.3 Examples 

OpenRTB Ad Server API Cookie Sync 

OpenRTB 2.3 Click Tracking 

OpenRTB 2.3 Win/Loss Notification 

OpenRTB 2.3 API Performance 

OpenRTB 2.3 Known Limitations & Reference 

For accurate click tracking, the Demand Partner needs to use the standard click tracking MACRO to be placed by name in the creative tag, which will be replaced with the PubMatic click tracker.

Note: It is mandatory for the Demand Partners to provide the click tracking macro in the creative tag.

  1. Demand Partner uses a click tracker macro in the creative tag.



  2. PubMatic replaces it with its click tracking URL (URL encoded string).


  3. User clicks the advertisement.
  4. On the click event, the Demand Partner’s click tracker calls the PubMatic click tracking URL after appending the associated landing page URL to the click tracking URL
  5. PubMatic gets called for tracking click.
  6. PubMatic redirects to the associated landing page URL appended by Demand Partner.