OpenRTB 2.3 Macros

Document created by pubmatic-archivist on Mar 27, 2017Last modified by catherine.racette on Jun 6, 2017
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When DSP sends the bid request using macros, the bid value will be replaced as mentioned below.


ID of the bid request; from “id” attribute.
ID of the bid; from "" attribute.
ID of the impression just won; from “impid” attribute.
Note: The value for ${AUCTION_IMP_ID} will always be returned as 1.
ID of the bidder’s seat for whom the bid was made.
Settlement price using the same currency and units as the bid.
The currency used in the bid (explicit or implied); for confirmation only.