SSP Ad Server References

Document created by pubmatic-archivist on Mar 27, 2017Last modified by catherine.racette on Aug 24, 2017
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Creative Attributes

                                                                   

ID
Creative Attribute
1
Audio Ad (Auto Play)
2
Audio Ad (User Initiated)
3
Expandable (Automatic)
4
Expandable (User Initiated - Click)
5
Expandable (User Initiated - Rollover)
6
in Banner Video Ad (Auto Play)
7
in Banner Video Ad (User Initiated)
8
Pop (such as Over, Under, or upon Exit)
9
Provocative or Suggestive Image Ads
10
Shaky/Flashing/Flickering Ad, Extreme Animation, or Smileys
11
Survey Ads (such as Dynamic Logic, Insight Express, Vizu, and so on.)
12
Text Only Ads
13
User Interactive (such as embedded games)
14
Windows Dialog Ad or Alert Style Ad
44
Auto Refresh Ad

Rich Media Technologies

                                                                       

Short code
Iframe Busting Technology Package
pr
Pointroll
eb
Eyeblaster
dc
DoubleClick
ew
EyeWonder
mp
Mediaplex
vp
Viewpoint
ui
Unicast
sa
Smart Adserver
km
Klipmart
er
EyeReturn
at
Atlas
ad
Adinterax
ac
Adcentric
ft
Flashtalking
mm
MediaMind
pt
Pictela

Expandable Direction

                           

Value
Expandable Direction
1
Left
2
Right
3
Up
4
Down
5
Fullscreen

Creative Type Attributes

                                         

Value
Interpretation
1
VAST 1.0
2
VAST 2.0
3
VAST 3.0
4
MRAID 1.0
5
MRAID 2.0
6
Image Ad
7
HTML5
8
JS
9
FLASH

Native Layout IDs

                                     

Layout ID
Description
1
Content Wall
2
App Wall
3
News Feed
4
Chat List
5
Carousel
6
Content Stream
7
Grid adjoining the content
500+
Reserved for Exchange
specific layouts

Native Ad Unit IDs

                             

AD Unit ID
Description
1
Paid Search Units
2
Recommendation Widgets
3
Promoted Listings
4
In-Ad (IAB Standard) with Native Element Units
5
Custom /"Can't Be Contained"
500+
Reserved for Exchange specific formats

Data Asset Types

                                                                                       

AD Unit ID
Name
Description
Format
1
sponsored
Sponsored By message where response should contain the brand name of the sponsor
text
2
desc
Descriptive text associated with the product or
service being advertised
text
3
rating
Rating of the product being offered to the user.
For example an app's rating in an app store from
0-5
Number formatted as string
4
likes
Number of social ratings or "likes"of the product being offered to the user
number
formatted as
string
 
5
downloads
Number downloads/installs of this product
number
formatted as
string
 
6
price
Price for product / app / in-app purchase. Value
should include currency symbol in localized format
 
number
formatted as
string
 
7
saleprice
Sale price that can be used together with price to
indicate a discounted price compared to a regular
price. Value should include currency symbol in
localised format
 
number
formatted as
string
 
8
phone
Phone number
formatted
string
 
9
address
Address
text
10
desc2
Additional descriptive text associated with the
product or service being advertised
 
text
11
displayurl
Display URL for the text ad
 
text
12
ctatext
CTA description - descriptive text describing a 'call to action' button for the destination URL.
text
500+
XXX
Reserved for Exchange specific usage numbered above 500
Unknown

Image Asset Types

                          

AD Unit ID
Name
Description
1
Icon
Icon image
2
Logo
Logo image for the brand/app
3
Main
Large image preview for the ad
500+
XXX
Reserved for Exchange specific usage numbered
above 500
 

Attachments

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