Location of the user's mobile device. Its value indicates the latitude and longitude, and should be specified in the Latitude,Longitude format such as 41.906365, -75.327759. Latitude varies from -90 to 90 and longitude varies from -180 to 180. Note that South and West are depicted as negative numbers.
Source of user's mobile device's location as provided in the loc parameter mentioned above. This does not indicate the source for the user's geo-specific parameters such as country, state, city, and so on.
Possible values are:
Note: This parameter is mandatory only if the loc parameter mentioned above is provided.
Name of the country derived from the visitor's IP address using ISO-3166-1 Alpha-2.
State of the user. For example, state=NY
City of the user. For example, city=New York
Designated market area (DMA) code of the user. This field is applicable for US users only. For example, dma=734
Home zip code if the visitor is present in the U.S.; otherwise it indicates the postal code.
Visitor's birth year as a four-digit integer. For example, 1975.
Gender of the visitor. Possible values are:
Numeric code of ethnicity. Possible options are:
For example, ethn=1.
User's income or income range in dollars (whole numbers). For example, inc=50000 or 50000-75000.
A comma-separated list of keywords indicating the consumer's interests or intent.
(Active as of February 8, 2018)
This allows buyers to use audience data in real time bidding.
The intention here is to solve for diverse use cases around identity, including
It is URL encoded JSON.
This contains array of 'eid' object.
eid object conatins -
uid object contains -
1 - Web - An ID intended which is tied to a specific browser or device (cookie-based, probabilistic, or other)
2 - Apple IDFA
3 - Android Ad Id
4 - Windows mobile advertising id
5 - Another mobile advertising identifier, such as a SHA1 or MD5 version, or other legacy native mobile identifier