User Information Parameters

Document created by pubmatic-archivist on Mar 27, 2017
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Parameter

Mandatory

Description

loc

No

Location of the user's mobile device. Its value indicates the latitude and longitude, and should be specified in the Latitude,Longitude format such as 41.906365, -75.327759. Latitude varies from -90 to 90 and longitude varies from -180 to 180. Note that South and West are depicted as negative numbers.

loc_sourceYes*

Source of user's mobile device's location as provided in the loc parameter mentioned above. This does not indicate the source for the user's geo-specific parameters such as country, state, city, and so on.

Possible values are:

  • 0 - Unknown
  • 1 - GPS / Location Services
  • 2 - IP Address
  • 3 - User provided (for example, registration data)

Note: This parameter is mandatory only if the loc parameter mentioned above is provided.

country

No

Name of the country derived from the visitor's IP address using ISO-3166-1 Alpha-2.

state

No

State of the user. For example, state=NY

city

No

City of the user. For example, city=New York

dma

No

Designated market area (DMA) code of the user. This field is applicable for US users only. For example, dma=734

zip

No

Home zip code if the visitor is present in the U.S.; otherwise it indicates the postal code.

yob

No

Visitor's birth year as a four-digit integer. For example, 1975.

gender

No

Gender of the visitor. Possible values are:

  • M - Male

  • F - Female

  • O - Others

ethn

No

Numeric code of ethnicity. Possible options are:

  • 0 - Hispanic

  • 1 - African-American

  • 2 - Caucasian

  • 3 - Asian-American

  • 4 課メOther

For example, ethn=1.

inc

No

User's income or income range in dollars (whole numbers). For example, inc=50000 or 50000-75000.

keywords

No

A comma-separated list of keywords indicating the consumer's interests or intent.

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