AdTruth-specific Parameters

Document created by pubmatic-archivist on Mar 27, 2017Last modified by catherine.racette on Jun 5, 2017
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Parameter

Mandatory

Description

at_payload

No

API-based Publishers can pass the AdTruth payload to PubMatic, if they have integrated with AdTruth. The payload can be either compressed or original (as per adtruth-4.4.0-4 release).


Based on the payload, PubMatic can identify users in a cookie-less environment.

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