PMP Marketplace Guidelines

Document created by catherine.racette on Apr 5, 2017
Version 1Show Document
  • View in full screen mode

PMP Priorities

  • Rules have a priority range of P1 (highest) - P16 (lowest). P1 & P2 are exclusively for rules. This helps publishers control their inventory better.
  • You cannot assign a priority level outside of the range for each channel. For example, you cannot assign a priority of 4 (P4) to a PMP offer; you can only assign P8- P16 for PMP.
  • The default level for Preferred, PMP & RTB is P16. A floor set for Preferred, PMP or RTB will not have any impact on higher priority channels.
  • When the ‘Optimize for Price’ option is selected, auction-based inventory will be sold to the highest bid, regardless of the priority set.

For more information, refer to the document, Setting Priorities in the P16 Model.

Rate Card:

  • eCPM guidance will be given to by your CSM, who will help price and package your inventory to be appealing to buyers. Rule of thumb is RON rate card starts at 2x what the eCPM is for Open Exchange (i.e. Open Exchange eCPM is $1.50, RON PMP eCPM should start at $3.00)
  • The more specific the inventory targeting is set, the higher the eCPM for rate card.
  • CSMs will also provide guidance on seasonality, vertical, and category offers that buyers are interested in for planning purposes.

Useful Reports for PMP:

  • For PMP troubleshooting, click the Deal Health button in the Deal Management page. This is a helpful high-level view of any deals that may be underperforming.
  • Creating scheduled reports to Landing Page Filter Blocks (Advertisers or Domains Blocked due to Blocklist settings) or Deal Whitelisting blocks to help efficiently detect any buyers being blocked to brand control restrictions.
  • Useful Standard Reports (available from the Analytics menu option):
    • Detailed PMP Report
    • Deal Health Report
    • Top Advertiser PMP Opportunities,
    • Top Buyer PMP Opportunities

Attachments

    Outcomes