Master Block List Report (MBC)

Document created by catherine.racette on Aug 10, 2017Last modified by catherine.racette on Aug 15, 2017
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The Master Block List report allows a demand partner to view the list of creative URLs/attributes/categories which have been blocked by publishers. This allows the demand partner to analyze and help in preventing the serving of blocked creatives to these publishers.

To generate the Master Block List report:

  1. Log in to Media Buyer Console (MBC), and select Reports from the main navigation menu.

  2. On the left navigation panel, click the Master Block List link. The Master Block List screen is displayed.

  3. Click the Advanced Search  button to expand the section.

  4. Specify the appropriate information in the relevant fields as described in the table below:

Field

Description

View Block List

Specify the time interval for which you want to view the block list report. Possible options are:

  • Entire Block List - Click this button if you want to view all the reports present in the system.

  • Updated Between - Click this button if you want to view the reports created between a specific time interval. Selecting this button displays the From and To text boxes mentioned below.

From

Type the start date in the YYYY-MM-DD format or click the button to select the start date from which you want to generate the report.

This field is displayed only if the Updated Between button is selected in the View Block List field above.

  

To

Type the end date in the YYYY-MM-DD format or click the  button to select the end date till which you want to generate the report.

This field is displayed only if the Updated Between button is selected in the View Block List field above.

  

Block Type

Select the button to filter the blocked creatives based on the type of blocking. Possible options are:

  • All - Indicates all types of blocked creatives.

  • Blocked URL - Indicates the URLs of the creatives which have been blocked.

  • Blocked Creative Attribute - Indicates the attributes of the creatives which have been blocked.

  • Blocked Creative Category - Indicates the categories of the creatives which have been blocked.

Specify the appropriate information and click the Search button.

  

Publisher ID/Name text box

Type the ID or name of the publisher whose block list report you want to view.

Site ID/Name text box

Type the ID or name of the publisher's Web site whose block list report you want to view.

Blocked Info text box

Type the details about the blocked creative whose report you want to view. These details are the same as those displayed in the Block Info column in the tabular output below.

Advertiser Name text box

Type the name of the blocked creative's advertiser whose report you want to view.

 

The Master Block List screen displays the report details in the following columns as described in the table below:

 

Column

Description

Date

Displays the date (in the YYYY-MM-DD format) on which the given creative URL/attribute/category was blocked in the system.

Note: By default, this column is hidden. To display this column, click the Select Columns icon and select the check box for this column.

Publisher Id

Displays the identifier (ID) of the publisher for which the creative supplied by the demand partner has been blocked.

Publisher Company Name

Displays the name of the publisher's organization.

Publisher Site Id

Displays the ID of the publisher's Web site on which the creative URL/attribute/category has been blocked.

Publisher Site URL

Displays the URL of the publisher's Web site on which the creative URL/attribute/category has been blocked.

Entity Type

Displays the type of the blocked creative's details which is displayed in the Details column. Possible options are:

  • All - Indicates all types of blocked creatives.

  • Blocked URL - Indicates the URLs of the creatives which have been blocked.

  • Blocked Creative Attribute - Indicates the attributes of the creatives which have been blocked.

  • Blocked Creative Category - Indicates the categories of the creatives which have been blocked.

 

Block Info

Displays the details about the blocked creative based on the value of the Entity Type column.

  • If the entity type is "Blocked URL", then this column displays the URL of the blocked creative.

  • If the entity type is "Blocked Creative attribute", then this column displays the list of attributes associated with the blocked creative.

  • If the entity type is "Blocked Creative Category", then this column displays the type of the creative which is blocked.

Block Desc

Displays the description of the blocked creative based on the value of the Entity Type column.

Advertiser

Displays the name of the advertiser to which the given blocked creative belongs.

Attachments

    Outcomes