Traffic Management for DSPs

Document created by catherine.racette on Jan 11, 2018Last modified by catherine.racette on Jun 8, 2018
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The Traffic Management for DSPs is available to DSPs in the Media Buyer Console (MBC). To enable this feature in your account, please contact your account manager. 

Refer to Traffic Management for DSPs (Inventory Exclusion) FAQ  and Traffic Management for DSPs (Inventory Exclusion) FAQ to learn more.

Introduction 

DSPs run multiple campaigns for different types of inventory and may want to exclude certain sites or apps from their available inventory (e.g., if QPS is too high, it contains fraudulent inventory, it's not a good fit, etc.).

 

Similarly, DSPs may want to specifically include sites or apps if they are attractive prospects for their inventory, (e.g., premium traffic, supported ad sizes, desired audience, etc.).

 

DSPs can use PubMatic's Traffic Management for DSPs in the Media Buyer Console (MBC) to modify their campaigns to include or exclude publishers they do or do not want traffic from to make campaign management easier and more efficient. 

 

 

Accessing Traffic Management in MBC 

  1. Log in to the Media Buyer Console (MBC).
  2. Select Campaigns in the navigation bar.
  3. Click Modify next to the campaign in which you want to include or exclude inventory. 

Including/Excluding 'New' Inventory

When you include or exclude inventory, it will only apply to sites/apps that exist in the PubMatic system at that time. Use the New  toggle option to filter the view to only include sites that are new since the last time inclusions/exclusions were saved for the campaign.

 

Filter & Search

Use the search box and filter options at the top of the list to locate sites/apps to be included or excluded. The list will filter immediately. Each filter works in combination with the others. Any site in the filtered results will match all search and filter selections (e.g., The results will match a search term AND the publisher, platform and IAB category filters selected). 

Inventory Exclusion Filters

 

Inventory Inclusion Filters

Ad Sizes Mode Filters

 

Site Mode Filters

  1. Enter a Site/App Identifier in the search box or select the drop-down menu for a filter and select one or more items from the menu. Click Done to save the selection.
  2. Click Clear All above the table to clear the filtered results.

Selecting Visible Sites & Selecting All

When the sites to be included/excluded are in the list (e.g., through a search and/or filters), the following options for selecting the sites/apps are available: 

  • To select an individual site/app, select the checkbox to its left. (Continue with instructions in Excluding Sites/Apps or Including Sites/Apps section below.)
  • To select all the sites/apps visible in the table, select Visible. (Continue with instructions in Excluding Sites/Apps or Including Sites/Apps section below.)
  • To select all sites/apps that match the filter(s) and/or search criteria, select Select All(Continue with instructions in Excluding Sites/Apps or Including Sites/Apps section below.)

    Note: The Select All checkbox will be disabled until a search has been performed or at least one filter is selected. (See screenshots below.) This prevents the accidental inclusion/exclusion of all sites/apps.

Select All not enabled when no search term or filter have been used.

 

Select All is enabled when at least one filter or a search term has been used.

Including Sites/Apps

DSPs can choose to automatically approve all inventory in PubMatic or manually select inventory to include.

Auto-Approval

If a DSP is configured to automatically approve all inventory available on the PubMatic platform, the Include All Inventory on PubMatic Platform option will be available and set to On

Note: The Auto-Approve option will not appear on DSP accounts that are not configured for auto approval.

Manual Selection

Inventory for inclusion can be viewed by Site or by Ad Sizes

Site Mode

When Site is selected, the sites currently applicable for the selected campaign will display. Use the search box and filters to locate specific sites. Sites with the checkbox selected are those from which traffic is currently being sent to the DSP. Checkboxes not selected for sites represent traffic that is available in the PubMatic platform, but not currently being sent to the DSP.

 

Ad Sizes Mode

When this option is selected, the list of ad tags currently applicable for the selected campaign will display. Use the search box and filters to locate specific ad tags. Ad tags with the checkbox selected are those from which traffic is currently being sent to the DSP. Checkboxes not selected for ad tags represent traffic that is available in the PubMatic platform but not currently being sent to the DSP.

Note: Multiple functions and exclusions can be performed in a session without clicking Save after each one. For example, you can include a visible set of sites/apps and then search for and include a different set of sites/apps, and all inclusions will be saved after you click Save.

Excluding Sites/Apps

As soon as a selection is made (i.e., an individual site/app, the Visible checkbox or Select All checkbox), the system will prompt for the selection of a reason to exclude.

  1. Select a reason from the drop-down list and click Add Reason

    Note: The selected reason will not appear in the Exclusion Reason column until the list is saved.
  2. Continue to make additional exclusions or click  Save. 
    Note: Multiple functions and exclusions can be performed in a session without clicking Save after each one. For example, you can exclude a visible set of sites/apps and then search for and exclude a different set of sites/apps, and all exclusions will be saved after you click Save.

Download Inclusions/Exclusions

To download a list of all currently excluded or included sites/apps, click Download. 

The Site Inclusion Mode CSV file includes:

  • Site/App Identifier
  • Site ID
  • Publisher
  • Pub ID
  • IAB Category
  • Platform
  • Publisher Type

 

The Ad Sizes Inclusion Mode CSV file includes:

  • Ad Tag Name
  • Ad ID
  • Ad Size
  • Publisher
  • PubID
  • Site/App Domain
  • Site ID
  • Platfofrm
  • Ad Format

 

The Exclusions CSV file includes:

  • Site/App Identifier
  • Site ID
  • Publisher
  • Pub ID
  • IAB Category
  • Platform
  • Publisher Type
  • Exclusion Reason

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