PubMatic provides both real-time and historical data and insights in a dashboard format, enabling publishers to manage their account health and build strategies for maximizing ROI. PubMatic highlights top metrics and KPIs directly on the Dashboard and offers robust standard and customizable analytics reports. View graphs for real-time values of revenue, spend, impressions and eCPM for all your sites for the past 20 minutes in real-time. (If you do not have the Real-Time Dashboard enabled, please contact your account manager.) The Dashboard also displays the top 10 deals, demand sources and audiences for the current day.
Learn more about the SSP Dashboard: PubMatic Analytics Dashboard
Learn more about the Unified Ad Server (UAS) Dashboard: PubMatic Analytics Dashboard in UAS
The Deal Dashboard allows a publisher to generate and view various graphical and tabular reports for the performance of deals with parameters such as impressions, revenue and eCPM. Using this report you can also view and compare the performance of top five deals and top five buyers.
Benchmarking Insights (a premium feature) allows you to see how your inventory performance stacks up against similar publishers, compare your eCPMs with industry and category trends, and identify pricing for upside opportunities and sales possibilities based on advertiser data.
Inventory Adjustments (UAS Only)
Analytics are the key to understanding the health of your account and moving forward with strategies for growth. In addition to using pre-made standard reports, you can create custom reports and use Natural Language Processing (NLP) to create highly granular reports.
Create custom reports by selecting dimensions and metrics and saving the report or, edit a standard report and save it as a custom report. Custom reports can be saved, emailed, and scheduled for delivery.
Reports can be customized for SSP and UAS.
Learn more about customizing reports for SSP: Creating and Editing Reports
Learn more about customizing reports for UAS: Creating and Editing Unified Reports (UAS)
Natural Language Processing (NLP)
The bar uses ) to provide a quick and easy way to generate a report when you know the dimensions you need and don't want to select them individually to create a custom report.
Learn more about Natural Language Processing: Using the Smart Search Bar
Forecasting (UAS Only)
Forecasting helps publishers predict whether you'll have enough available inventory to fulfill the requirements of a new order or line item, or to project how current line items will perform and whether they'll meet their goals. The report is an estimate that calculates future trends based on historical data, trends and demographics.
In some circumstances, you may want to manually adjust your inventory to improve the accuracy of the forecasting. PubMatic provides a method for manually adjusting your inventory to more accurately forecast performance.