Targeting presets are used as templates for defining targeting criteria. You can save targeting presets (templates), which can be used at a later point for quickly defining targeting criteria for a new line item. Modifying an existing preset will not impact line items that have already used this preset.
Use to create key-value pairs for ad targeting. Key-value targeting enables the Unified Ad Server to specify targeting parameters required, e.g. . Define custom criteria based on common characteristics of your site visitors collected through your website using custom parameters.
Exclusions are used to apply exclusion rules at the line item level. When exclusions are used, they instruct the server not to display ads from a listed exclusion, which can be a Competitive Exclusion or an Ad Exclusion.
Learn more about Exclusions: Adding and Managing Exclusions in UAS
Advertisers & Agencies
Advertisers and agencies represents the buyers that will be used when creating orders and line items. View, manage and create an advertiser or agency from this page.
Learn more about Advertisers & Agencies: Creating and Managing Buyers (Advertisers & Agencies) in UAS
Provide contact information for your clients, their email addresses, and phone numbers.