PMP-Guaranteed Best Practices for Buyers

Document created by catherine.racette on Feb 14, 2018Last modified by alynn.beyder on Feb 16, 2018
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When implementing Private Marketplace-Guranteed (PMP-G) deals, follow these best practices:

  • Ensure that the DSP Console can be set for "High fill-rate" setting (or similar for the particular buyer).
  • Inform the DSP about all prerequisite details before they set up PMP-G deals in their DSP console.
  • Ensure that no targeting parameters are set up within the DSP console.