The Audience section of the PubMatic platform provides publishers with insights and management of their audience segments.
Audience Segments provides the management tools that give publishers granular control of their data with three primary capabilities:
Learn more about Audience Segments: Audience Management (BETA)
Audience Sync provides information about the DMPs publishers have synced with their PubMatic data, giving them the power of segmenting audiences by both first and third-part data. Publishers who want to sync their DMP segments with their PubMatic account should reach out to their account manager.
Audience Configuration enables publishers to create, view and modify universal pixels for their site. A universal pixel is a collection of pixels from multiple data providers.
Learn more about Audience Configuration: Audience Configuration
Audience Insights enables publishers to view statistics for the audiences on their site. In addition to third-party audience data from data providers, PubMatic also provides default (system-generated) audiences, which assist with analysis of the audiences visiting a publisher's site.