GDPR Updates from PubMatic, A Letter From Our CEO

Document created by karl.moats on May 11, 2018Last modified by catherine.racette on May 14, 2018
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On May 25, 2018, the General Data Protection Regulation (GDPR) will strengthen and unify EU data protection laws. While this regulation stems from the EU, it has global implications. PubMatic is fully prepared for the GDPR deadline and we are dedicated to helping you prepare, too. I wanted to provide a quick update on how PubMatic is working for you. 

PubMatic supports the following consent management options to assist publishers in addressing GDPR requirements and related expectations of other members of the ad tech ecosystem:  

Integrate with third-party Consent Management Providers (CMPs): We recommend that publishers partner with CMPs who display consent forms where users can see all the third-party vendors with whom the publisher is working. To minimize potential revenue loss, we recommend publishers select an IAB EU spec-compliant solution that does not limit vendor choices. Check out a list of CMPs registered with IAB here

Implement PubMatic JS Helper Script in page code: For publishers who favor legitimate interest for processing user data, instead of a CMP, PubMatic offers an easy-to-implement JavaScript solution. The JavaScript code generates a consent object which provides permission for all the vendors listed in the IAB EU vendor list.

You can find more information about both consent management approaches here

To best serve you, we need to understand which Consent Management option you will select for GDPR compliance. Please let your account manager know whether you will be choosing a CMP or are interested in PubMatic’s JS Helper Script by Friday, May 18.

The links below are intended to help address any GDPR-related questions you may have:


PubMatic GDPR FAQ for Publishers: Outlines publisher GDPR compliance and PubMatic’s supporting initiatives

IAB’s oRTB GDPR Extensions Document: Highlights how active versions of OpenRTB will signal GDPR applicability and relay the consent string

CMP Framework Document: Technical specifications for IAB Europe Transparency and Consent Framework intended to help compliance with GDPR


We, at PubMatic, are committed to your seamless GDPR on-boarding. We will share applicable PubMatic product notifications with you in the coming days. 

If you have any questions about GDPR, PubMatic’s supporting initiatives, or would like to speak to the PubMatic legal team, please email


Thank you,

Rajeev Goel
CEO and Co-Founder, PubMatic