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titleGuidelines and Updates for TCF 2.0 Readiness

The IAB Europe Transparency & Consent Framework (TCF) gives the publishing and advertising industries a common structure to communicate consumer consent, for the delivery of online advertising and content in compliance with the EU’s GDPR and ePrivacy Directive. On August 21, 2019, IAB Europe launched the second iteration of TCF.

Important milestone dates:

  • IAB Europe wants the industry to transition to TCF 2.0 by the end of Q2 2020.
  • PubMatic will be ready to support TCF 2.0 from April 30, 2020.
  • PubMatic will continue to support both v1.1 and v2 signals until all major DSPs support TCF 2.0. 

What do you need to do?

  1. Define your legal basis for each of the purposes and make sure that you are listed into the IAB TCF v2 vendor list with a proper ID. 
  2. Work with your CMPs to update your TCF version from 1.1 to 2.0.

To learn more:

If you have questions or need more assistant, contact your Customer Success representative.

Support for GDPR Specific Parameters