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  1. In the PubMatic UI, navigate to Inventory > Sites & Tags > from the Bulk Uploads drop-down menu, select Upload Domains
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  2. Click Download Template to download the allowlist CSV template (skip ahead to step 5 if you've already downloaded the template and filled it out). 
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  3. Open the allowlist CSV template and save it to your computer.

  4. Add your site identifiers and domain and/or app store URLs to the CSV template URL/CTV app ID/bundle IDs (columns A and B) and save the changes. Return to the CSV template. There's a max of 10,000 site/app domains per CSV file.
    Save the changes and 
    return to the Upload Domains page in the PubMatic UI when the template is ready.
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  5. Click Choose Select File > select your CSV file > click click Upload. The validation will take a few minutes because the domains are sent for inventory quality evaluation.

    Tip

    You can validate up to 100There's a max of 10,000 site/app domains per CSV file.

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  6. You'll know the file upload is complete when a green checkmark appears in the Status column displays Complete (you may need to click Refreshthe refresh icon). 
    If a header is missing from the CSV file, you'll see an error message at the top of the page. If sothis happens, download a new template , copy your content, and repeat the upload the CSV fileprocess.
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  7. The Processed Entries column displays the number of domain/app store URLs that were successfully uploaded.

    If any of the URLs failed, click the blue number in the Failed Entries column to download a CSV file that lists the failed URLs and a description of why each one failed. Refer to the Failed URLs section below for the reason associated with each failed URL. Correct the issues and follow the steps above to upload the allowlist file again.



Tip

To review a complete list of domains on your allowlist, click Download Domains.
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Note

If a site URL does not match one in the system, the message URL(s) failed to upload will appear. To add a new site, go to Inventory > Sites & Tags > click Add a Site/App.

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  1. Navigate to the Upload Domains page as  as follows: Inventory > Sites & Tags > Bulk Upload > select Upload Domains from the Bulk Uploads drop-down menu. 
  2. Click Download Domains > a pop-up window will appear > click Generate. Read the description in the pop-up window for more information.

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  1. In the Download drop-down menu, select All Domains (CSV).
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  2. Click Download File. If Refresh Status is enabled, select this and then download the file.  
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Domain normalization (how PubMatic manages top-level and subdomains)

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Failure description in the CSV fileFailure reason details
Domain is blocked for resellersUploaded domain exists in global channel partner blocklist.
App is blocked for resellersUploaded app exists in global channel partner blocklist.
Domain is blocked on PubMatic platformUploaded domain exists in global publisher blocklist.
App is blocked on PubMatic platformUploaded app exists in global publisher blocklist.
App requires a manual review. Contact Account TeamThe uploaded app doesn't exist in our known shortlist of apps. We will add this app to our shortlist after clearing a manual review 
Domain's trust score is below the desired threshold (<5 out of 100)Majestic has assigned this domain a trust flow of <= 5. 
Domain's trust score is below the desired threshold (<5 out of 100)This usually means PubMatic received a response of "not found" from Majestic. 
Domain\App has high SIVT ratePixalate has determined this domain/app has high SIVT.
Domain\App has high GIVT ratePixalate has determined this domain/app has high GIVT.
Domain\App has low viewability scorePixalate has determined this domain/app has low viewability.
Domain\App is in vendors blacklist

Pixalate has determined this domain/app is blacklisted.

Domain\App is flagged for brand safetyPixalate has determined this domain/app has is a high risk for brand safety.
Traffic Rating Server not available. Please try again.There was a connection issue with the Majestic server when attempting to perform the domain/app scan. Please try again.
App has no rating dataThis means Pixalate did not find any rating data when they performed the app/domain scan.
Domain's trust score is below the desired thresholdMajestic has assigned this domain a trust flow score of <12.
Trust Score Server not available. Please try again.There was a connection issue with the Majestic server when attempting to perform the domain/app scan. Please try again.

Invalid iOS app store URL

This means the IOS store URL/app URL normalization failed.  

Invalid Android app store URLThis means the Android store URL/app URL normalization failed.  
Invalid URL for this site

This means there was a platform mismatch for uploaded records.  

For example, a user tried to upload a domain for an iOS site.

Invalid app store URLThis means the app store URL was not valid. Please try again.

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