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The PubMatic system uses a P16 model for setting bid priorities. Suggested priority levels for each channel type (P16=lowest, P1=highest):

Channel type

Suggested
priority level

Suggested
default

Reserved for Publisher Direct I/OsP1-P4N/A
PMP GuaranteedP5-P7P5
PMP PreferredP8-P10P10
PMPP11-P15P15
OpenRTBP16P16


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Setting bid priorities.

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