| process of |
This documentation describes the
process of integrating the wrapper tag in
OpenWrap. For more information about generating a wrapper tag, see the OpenWrap User Guide.
Why use OpenWrap?
Publishers typically set lower priorities for programmatic demand in their ad servers, thus limiting it to remnant impressions via trafficked tags. The programmatic marketplace can only propose bids for that limited volume of inventory it's exposed to. As a result, publishers lose visibility and monetization of high-value programmatic demand on a large share of their traffic.