Audience Source creation
Registering audience segments requires an Audience Source/data partner ID (DPID); see, Create and Edit an Audience Source.
|Register only the new segments you send.|
You can bulk-register segments by uploading a correctly formatted CSV file. Download the CSV template from PubMatic:
Transfer audience data to PubMatic using one of the following methods:
- Server-to-server (S2S) data transfer
- Browser-side real-time (HTTP 302 redirect) data transfer
- Bulk audience data transfer using SFTP
PubMatic automatically removes user IDs older than 30 days. The best practice is to refresh data at least every 25 days.
89is the data partner's PubMatic-assigned ID (DPID).
- The user belongs to three audience segments with IDs
uidtype=0means the user ID represents a cookie ID.
If your user IDs represent PubMatic cookie IDs, you must first use UID sync .
89is the data partner's PubMatic-assigned ID.
B8CB98E6-0FF0-4C2B-A161-4F89155C28Fis the PubMatic user ID (from UID sync).
the last known IP of the user:
the user's country:
the user's DMP audience segment IDs:
uidtype=0specifies that the user ID should be handled as a cookie ID (use UID sync when passing
For more information on all available parameters, see Data transfer parameters.
Bulk audience data transfer using SFTP
[SEGID] parameter refers to the Source Seg ID that was assigned to the segment during segment registration. You can submit multiple, comma-separated, source segment ID's.
For more information on the other parameters, see Data transfer parameters.
Use one of the following methods to remove a user from all of their audiences (DMPs and publishers can use either method):
To send a list of segments to remove using the remseg parameter:
When sharing data via a bulk file, do not pass any segment ID in the file for the user record. Audiences in the latest record are stored for the user ID, overwriting the user's previous audiences.