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  • Site ID (download only)
  • Site
  • Ad Tag ID (download only)
  • Ad Tag
  • Domain (the allowlisted domains where the the ad request was sent)
  • Date
  • Passback Reason (reasons the impression was not monetized with PubMatic, see list of reasons table below)

  • Campaign
  • Total Requests (total requests received by PubMatic)
  • Overall Passback Impressions (non-monetized impression count)
  • Paid Impressions (monetized impression count)
  • Revenue (publisher revenue)