...

• Site ID (download only)
• Site
• Ad Tag ID (download only)
• Ad Tag
• Domain (the allowlisted domains where the the ad request was sent)
• Date

• Passback Reason (reasons the impression was not monetized with PubMatic, see list of reasons table below)

• Campaign
• Total Requests (total requests received by PubMatic)
• Overall Passback Impressions (non-monetized impression count)
• Paid Impressions (monetized impression count)
• Revenue (publisher revenue)

...