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PubMatic will allow monetization only of authorized or undeclared inventory.

  • Authorized: In the case If an app has published an app-ads.txt file, you must have the appropriately configured entry included on the file in order to monetize.
  • Undeclared: For apps with no app-ads.txt file posted, monetization will continue.

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My App Developer has multiple apps, and wants to post app-ads.txt files for each, but only has a single developer URL. How is this managed?

Developers that want to authorize different sellers for each app must rely on sub-domains. App dedicated sub-domains should be made available in developer URL section of app store page. As an example, gameloft Gameloft can set up different sellers for Ice Age Adventures and Brothers in Arms® 3 by updating their app store publisher pages to have subdomain structure. The Ice Age Adventures app can have ‘iceageadventures.gameloft.com’ and Brothers in Arms® 3 app can have  ‘brothersinarms3.gameloft.com’.

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