Audience Encore documentation and learning videos. PubMatic's Audience Encore improves how marketers and data owners transact on audience data.
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Navigation & Managing Segments
Learn how to navigate Audience Encore and how to properly manage your segments.
How to Create a Targeted PMP Deal
Within Deals, you can setup Targeted Private Marketplace transactions with publishers while also checking the performance of those deals. In this video you will learn how to:
- Navigate the Deal interface
- Create a Targeted Private Marketplace deal
- Push a new deal to a buyer
Reporting on Audience Segments
In this video, you will learn how to access analytics such as Deal & Audience Usage reports to better understand performance.
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