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titleAudience Encore

PubMatic platform provides publishers with insights and management of their audience segmentsAudience Encore documentation and learning videos. PubMatic's Audience Encore improves how marketers and data owners transact on audience data.


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titleAbout Audience Encore

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Navigation & Managing Segments

Learn how to navigate Audience Encore and how to properly manage your segments.

How to Create a Targeted PMP Deal

Within Deals, you can setup Targeted Private Marketplace transactions with publishers while also checking the performance of those deals. In this video you will learn how to:

  • Navigate the Deal interface
  • Create a Targeted Private Marketplace deal
  • Push a new deal to a buyer

Reporting on Audience Segments

In this video, you will learn how to access analytics such as Deal & Audience Usage reports to better understand performance.

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