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titlePrivate Marketplace (PMP)

Use PubMatic PMP documentation and learning videos to maximize revenue using PubMatic's PMP, PMP-Guaranteed and PMP-Preferred.

titleAbout Private Marketplace

Space Description

Private Marketplace (PMP): Provides publishers with a way to designate certain inventory be sold in an invitation-only marketplace to select buyers or groups of buyers. PubMatic's PMP offers opportunities to both buyers and sellers to maximize revenue and ROI.

Private Marketplace Guaranteed (PMP-G)A deal between one seller and one buyer, guaranteeing spend and audience in a fixed-price auction. PMP-G combines the exclusivity and predictability of direct-sold campaigns with the data targeting, scale, and efficiency of RTB infrastructure. Buyers agree to purchase a guaranteed volume of premium impressions from a publisher at a committed spend level.

Private Marketplace Preferred: A deal between one seller and one buyers for fixed price inventory (only one DSP and one buyer can be selected for this deal type).