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Standard Existing reports are common commonly-used analytics reports that have been already created in the system to save users the effort of recreating it. Standard reports can be used as they are structured by default or click Edit while viewing a standard report to customize and save a custom report.we've created and saved in the PubMatic UI for easy access.

Overview of the UI

From To get to the Reports listing page from the main navigation menu, select Analytics > Standard Existing Reports. This takes you to the Reports listing page: Theme Press

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For example:

...

 the above would be reported as:

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Basic reports

Basic reports provide insights related to general revenue. This table provides details about 

Report

Dimensions

Metrics

Time Interval &
Top/bottom filter

Description

Ad Size Performance

  • Ad Size
  • Date
  • Revenue
  • Paid
  • Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the daily performance of the ad sizes.

Ad Tag Insights

  • Site
  • Ad Tag
  • Date
  • Revenue
  • Paid
  • Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the daily performance of the ad sizes grouped by their sites.

Advertiser Category Insights

  • Category
  • Advertiser
  • Paid
  • Impressions
  • eCPM
  • Revenue
  • Avg. bid eCPM for Advertiser

Last 7 days

Top 25 by Revenue

This report provides information about the performance of the advertiser categories and the advertisers associated with them.

Advertiser Insights

  • Advertiser
  • Buyer
  • Paid
  • Impressions
  • eCPM
  • Revenue
  • Avg. bid eCPM for Advertiser

Last 7 days

Top 25 by Revenue

This report provides information about the performance of the advertisers and the buyers associated with them.

Advertiser Opportunity Insights

  • Advertiser
  • Channel
  • Paid Impressions
  • eCPM
  • Revenue
  • Non-zero bids received
  • Total lost bids for Advertiser
  • Bid win rate for Advertiser
  • Avg. bid eCPM for Advertiser
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bid (Blocklist)

Last 30 days

Top 25 by Total lost bids for Advertiser

This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

Buyer Insights

  • Buyer
  • DSP
  • Advertiser
  • Revenue
  • Paid Impressions
  • eCPM
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Buyer
  • Bid win rate for Advertiser
  • Non-zero bids received

Last 30 days

Top 25 by Revenue

This report provides information about the performance of the buyers and the DSPs and advertisers associated with them.

Channel Breakdown

  • Channel
  • Site
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 10 by Revenue

This report provides information about the daily performance of the channels and the sites through the impressions were monetized.

Daily Revenue Report

Date

  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 50 by Revenue

This report provides information about the performance of your inventory on a daily basis.

Deal Summary

  • Deal ID
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the daily performance of your Marketplace Deals.

Deal Video Error InsightsDateLast 7 daysVideo Error insights for deals.Deal Video Insights Video Quartile Insights for deals.Demand Insights - Ad NetworkInsights about total impressions consumed by network channel.Demand Insights - DSPInsights about total impressions consumed by DSP channel.Demand SourcesTop Demand Sources by DSPs.

Desktop-Mobile Breakdown

  • Platform
  • Date
  • Paid Impressions
  • eCPM
  • Revenue

Last 30 days

Top 10 by Revenue

Analyze platform performance by date.

Detailed Lost Bids Report

  • DSP
  • Advertiser
  • Paid Impressions
  • eCPM, Revenue
  • Total bids requests for DSP
  • Total lost bids for DSP
  • Total lost bids for Advertiser
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Buyer
  • Bid win rate for Advertiser

Last 30 days

Top 25 by Revenue

Analyze lost bids from DSPs for each advertiser.

Detailed PMP Report

  • Buyer
  • Deal
  • Advertiser
  • Paid Impressions
  • eCPM
  • Revenue
  • Non-zero bid responses
  • Total lost bids for Buyer
  • Total lost bids for Advertiser
  • Bid win rate for Buyer
  • Bid win rate for Advertiser

Last 30 days

Top 25 by Revenue

View PMP publisher bidding activity by deal and advertiser.

Domain Viewability ReportSampled domain level measurability and viewability scores for your banner and video inventory.DSP Insights ReportDSP revenue by Site and Ad Tag over the past 7 days.

DSP Performance Report

  • DSP
  • Date
  • Paid Impressions
  • eCPM
  • Revenue
  • Total bids requests for DSP
  • Non-zero bid responses
  • Non-zero bids received
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Avg. bid eCPM for DSP
  • Lost Bids (Floor)

Last 30 days

Top 25 by Paid Impressions

Analyze DSP performance by date.

Geography Report

  • Country
  • Date
  • Revenue
  • Paid

    Image Modified

    Search for reports using keywords or an entire report name. Be sure to select the All tab so you're searching all report types.  

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    View reports by type:

    All: Displays all Basic and Advanced reports.

    Basic: Reports related to general revenue insights.

    Advanced: Reports that provide insights into both high-performing areas and problem areas. These Advanced reports are designed to help you see what's working well and what areas you need to troubleshoot to improve performance.

    Custom: Reports created by you using the report builder. A custom report is not viewable by anyone but you, unless you share the report.

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    Filter report reports type by Scheduled. When this box is checked, only the reports you've scheduled to be emailed will display. For more information, see Copy - Standard analytics reports.

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    Select this button to create Create a new custom report. All reports Reports you create and save will appear on in the Custom tab. For more information, see Custom Analytics Reports 

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    The action menu in this column allows you to create or edit a schedule. For more information, see Copy - Standard analytics reports. 

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    This column displays whether a report is Basic, Advanced, or Custom. It

    will

    also indicate if a report has been scheduled. A red exclamation point will appear if a scheduled report will expire soon. Hover over the

    red circle

    exclamation point to renew the schedule

    (s). For more information, see Copy - Standard analytics reports.

    Scheduling reports

    Standard Reports can be emailed and/or scheduled for automatic email delivery. See Emailing an Analytics Report and Scheduling an Analytics Report for details

    Selecting Programmatic or Wrapper reporting mode

    If you create a custom report from a standard report, you will have the option of modifying dimensions and metrics in either Programmatic or Wrapper Reporting Mode. PubMatic’s OpenWrap header bidding solution allows customers to "slice and dice" data the way you want it, while creating a custom report. This flexibility allows you to get a deep dive into the key metrics, such as latency, bid insights, timeout and monetization metrics, across different partners, profiles and integrations, aka, Client-side and server-side.

    To customize a report for OpenWrap, be sure to select Wrapper Reporting Mode.

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    Standard report details

    Info
    See How Countries are Reported in Analytics Reports for more information on country reporting.

    Reporting results - "Other"

    Note: The dimensions listed below will report results as "Other" in reporting if the value does not meet the associated threshold for that week. If the dimension value begins reporting more than the threshold revenue for the week, it will then be reported individually (with specific results) starting the following week.

    ...

    .

    Viewing reports

    Basic reports provide insights into general revenue insights.

    Info

    For detailed information:

    1. To view a report, navigate to Analytics > Existing Reports > and select the report type tab (All, Basic, Advanced, Custom).
    2. Select the report you want to view. 
    3. Select the applicable options:
    • View, by, vs: these drop-down lists are contextual based on the dimensions and and metrics included in this report. You can select/deselect from these lists to get a comprehensive look at your data. See Basic reports and Advanced reports for a detailed description of each report structure.
    • Chart:Select a different chart type. See Analytics chart types for more information.
    • Save: When you save a report it will be stored in the Custom tab of your Reports listing page. The report will update with current data each time you open it. For more information, see Report builder.
    • Download: Select the format type from this drop-down list.

    Schedule and email a report

    Existing rReports can be emailed and/or scheduled for automatic email delivery. See Email a report  and Schedule a report for details

    How countries are reported

    See How countries are reported for more information on country reporting.

    Why a dimension reports as "Other"

    Info

    The dimensions listed below will report results as "Other" in reporting if the value does not meet the associated threshold for that week. If the dimension value begins reporting more than the threshold revenue for the week, it will then be reported individually (with specific results) starting the following week.


    DimensionThreshold
    Advertiser & Advertiser Domain> $10 in spend across the PubMatic platform in a week
    Site> $10 in revenue in a week
    Ad Tag> $5 in spend in a week

    Example:

    Ad Tag DimensionRevenue per week
    1$3
    2$4
    3$20
    4$21
    5$25

     the above would be reported as:

    Ad Tag DimensionRevenue per week
    3$20
    4$21
    5$25
    Other$7

    Basic report descriptions

    Basic reports provide insights related to general revenue. This table provides details about the report structure.

    Section Insights

    • Section
    • Date
    • Revenue
    • Paid Impressions
    • eCPM
    Last 30
    Report nameDimensionsMetricsTime intervalDescription
    Ad Size Performance
    • Ad Size
    • Date
    • Revenue
    • Paid
    • Impressions
    • eCPM

    Last 30 days

    Top 25 by Revenue

    This report provides information about the daily performance of the ad sizes.

    Ad Tag Insights

    • Site
    • Ad Tag
    • Date
    • Revenue
    • Paid
    • Impressions
    • eCPM

    Last 30 days

    Top 25 by Revenue

    View inventory performance by country and date.

    Legacy Viewability ReportLegacy Viewability report.Lost Opportunity Insights ReportLost Bids by category for Advertisers over the past 7 days.Platform Insights (Mobile)Mobile Insights by Device and OS.Last 30

    This report provides information about the daily performance of the ad sizes grouped by their sites.

    Advertiser Category Insights

    • Category
    • Advertiser
    • Paid
    • Impressions
    • eCPM
    • Revenue
    • Avg. bid eCPM for Advertiser

    Last 7 days

    Top 25 by Revenue

    View section performance by date.

    Site Performance Report

    • Site
    • Date
    • Revenue
    • Paid Impressions
    • eCPM
    Top Advertisers ReportTop Advertisers by Revenue.Video Error InsightsVideo Error Insights. Video InsightsVideo Insights.

    Video-Banner Breakdown

  • Ad Format
  • Date

    This report provides information about the performance of the advertiser categories and the advertisers associated with them.

    Advertiser Insights

    • Advertiser
    • Buyer
    • Paid
    • Impressions
    • eCPM
    • Revenue
    • Avg. bid eCPM for Advertiser

    Last 7 days

    Top 25 by Revenue

    View site performance by date.

    Today's Revenue Report

    • Site
    • Hour
    • Revenue
    • Paid Impressions
    • eCPM

    Today

    Top 25 by Revenue

    View hourly inventory performance by current date.

    Top 100 advertisers by Revenue ReportTop 100 advertisers by revenue over the past 7 days.

    This report provides information about the performance of the advertisers and the buyers associated with them.

    Advertiser Opportunity Insights

    • Advertiser
    • Channel
    • Paid Impressions
    • eCPM
    • Revenue
    • Non-zero bids received
    • Total lost bids for Advertiser
    • Bid win rate for Advertiser
    • Avg. bid eCPM for Advertiser
    • Lost Bids (Floor)
    • Lost Bids (Auction)
    • Lost Bid (Blocklist)

    Last 30 days

    Top 25 by Total lost bids for Advertiser

    This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

    Buyer Insights

    • Buyer
    • DSP
    • Advertiser
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 10 by Revenue

    Analyze video and banner performance by date.

    Viewability ReportSampled measurability and viewability scores for your banner and video inventory.Wrapper Bid Activity ReportWrapper Bid Activity Report.Wrapper Latency ReportWrapper Latency Report.Wrapper Revenue ReportWrapper Revenue Report.Wrapper S2S ReportWrapper S2S Report.

    Ad Size Report

    • Ad Size
    • Date
    • Paid Impressions
    • eCPM
    • Spend
    • Avg. bid eCPM for Buyer

    Last 7 days

    Top 25 by Spend

    This report provides information about the daily performance of the ad sizes.

    Ad Size Report

    • Ad Size
    • Date
    Spend
    • Bid Rate (%) for DSP
    • Bid win rate for DSP
    • Bid win rate for Buyer
    • Bid win rate for Advertiser
    • Non-zero bids received

    Last 30 days

    Top 25 by Revenue

    This report provides information about the performance of the buyers and the DSPs and advertisers associated with them.

    Channel Breakdown

    • Channel
    • Site
    • Date
    • Revenue
    • Total Impressions
    • Paid Impressions
    • Fill Rate
    • eCPM

    Last 30 days

    Top 10 by Revenue

    View sales channel performance by site and date.

    Daily Revenue Report

    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last

    7

    30 days

    Top

    25

    50 by

    Spend

    Revenue

    This report provides information about the

    daily performance of the ad sizes.

    Advertiser Category Insights

    • Category
    • Advertiser
    Spend

    performance of your inventory on a daily basis.

    Deal Summary

    • Deal ID
    • Date
    • Revenue
    • Paid Impressions
    • eCPM
    • Total Impressions

    Last

    7

    30 days

    Top 25 by

    Spend

    Revenue

    This report provides information about the daily performance of

    the advertiser categories and the advertisers associated with them.

    Advertiser Insights

    Advertiser

  • Paid Impressions
  • eCPM
  • Spend
  • Avg. bid eCPM for Buyer

    your Marketplace Deals.

    Deal Video Error Insights
    • Date
    • Ad Tag
    • Site
    • Video Error
    • Video Error Count

    Last 7 days

    Top 25 by Spend

    This report provides information about the performance of the advertisers.

    Advertiser Insights

    Advertiser

    SpendBid loss rate for Buyer

    N/A


    Video Error insights for deals.
    Deal Video Insights 
    • Date
    • Site
    • Ad Tag
    • Revenue
    • Paid Impressions
    • eCPM

    Last 7 days

    Top 25 by Spend

    This report provides information about the performance of the advertisers.

    Advertiser Opportunity Insights

    • Advertiser
    • Channel
  • Paid Impressions
  • eCPM, Spend
  • Total lost bids for Buyer
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bids (Block-list)
  • Lost Bids (Deal White Listed Flag)
    • 25% View
    • 50% View
    • Completed
    • View Through Rate
    • Video Clicks

    Last 7 days

    Top 10 by Revenue

    Video Quartile Insights for deals.
    Demand Insights - Ad NetworkAd Network (Variant)
    • Revenue
    • Total Impressions
    • Paid Impressions
    • Net Passback Impressions
    • Fill Rate
    • eCPM

    Last 7 days

    Top 25 by

    Total lost bids for Buyer

    This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

    Advertiser Opportunity Insights

    • Advertiser
    • Channel
  • Paid Impressions
  • eCPM, Spend
  • Total bid responses
  • Bid Rate (%) for DSP
  • Bid loss rate for DSP
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bids (Block-list)
  • Lost Bids (Deal White Listed Flag)

    Revenue

    Insights about total impressions consumed by network channel.
    Demand Insights - DSPDSP
    • Revenue
    • Total Impressions
    • Paid Impressions
    • Fill Rate
    • eCPM

    Last 7 days

    Top 25 by

    Lost Bids (Auction)

    This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

    Channel Breakdown

    • Channel
    • Date
    Spend

    Revenue

    Insights about total impressions consumed by DSP channel.
    Demand Sources
    • DSP
    • Country
    • Buyer
    • Revenue
    • Paid Impressions
    • Fill Rate
    • eCPM

    Last 7 days

    Top 10 by Paid Impressions

    Top
    25
    Demand Sources by
    Spend

    This report provides information about the daily performance of the channels and the sites through the impressions were monetized.

    Daily Spend Report
    DSPs.

    Desktop-Mobile Breakdown

    • Platform
    • Date
    Spend
    • Revenue
    • Paid Impressions
    • eCPM
    • Total Impressions

    Last

    7

    30 days

    Top

    25

    10 by

    Spend

    This report provides information about the performance of your budget on a daily basis.

    Deal Summary

    • Deal
    • Date
    • Spend
    • Paid Impressions
    • eCPM
    Last 7

    Revenue

    Analyze platform performance by date.

    Detailed Lost Bids Report

    • DSP
    • Advertiser
    • Paid Impressions
    • eCPM
    • Revenue
    • Total bids requests for DSP
    • Total lost bids for DSP
    • Total lost bids for Advertiser
    • Bid Rate (%) for DSP
    • Bid win rate for DSP
    • Bid win rate for Buyer
    • Bid win rate for Advertiser

    Last 30 days

    Top 25 by

    Spend

    This report provides information about the daily performance of your Marketplace Deals.

    Desktop-Mobile Breakdown

  • Platform
  • Date

    Revenue

    Analyze lost bids from DSPs for each advertiser.

    Detailed PMP Report

    • Buyer
    • Deal
    • Advertiser
    • Paid Impressions
    • eCPM
  • Spend
  • Avg. bid eCPM for Buyer
  • Last 7
    • Revenue
    • Non-zero bid responses
    • Total lost bids for Buyer
    • Total lost bids for Advertiser
    • Bid win rate for Buyer
    • Bid win rate for Advertiser

    Last 30 days

    Top 25 by

    Spend

    This report provides information about the daily performance of the impressions monetized through various platforms.

    Desktop-Mobile Breakdown

    • Platform
    • Date
    • Spend
    • Paid Impressions
    • eCPM

    Last 7 days

    Top 25 by Spend

    This report provides information about the daily performance of the impressions monetized through various platforms.

    Detailed Lost Bids Report

  • Publisher
  • Site

    Revenue

    View PMP publisher bidding activity by deal and advertiser.

    Domain Viewability Report
    • Date
    • Ad Format
    • Platform
    • Inventory Source
    • DSP
    • Total Sampled Impressions
    • Measured Impressions
    • Viewable Impressions
    • Viewability %
    • Measurability %
    Yesterday

    Sampled domain level measurability and viewability scores for your banner and video inventory.

    DSP Insights Report
    • DSP
    • Ad Tag
    • Site
    • Revenue
    • Paid Impressions
    • eCPM
    Spend
    • Total
    lost bids for Buyer
  • Bid loss rate for Buyer
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bids (Block-list)
  • Lost Bids (Deal White Listed Flag)
    • Impressions

    Last 7 days

    Top

    25 by Total lost bids for Buyer

    This report provides information about details about the bids lost by the buyer and their reasons on the basis of publishers.

    Detailed Lost Bids Report

  • Publisher
  • Site

    100 by Revenue

    DSP revenue by Site and Ad Tag over the past 7 days.

    DSP Performance Report

    • DSP
    • Date
    • Paid Impressions
    • eCPM
    SpendLost Bids (Block-list)
    • Revenue
    • Total bids requests for DSP
    • Non-zero bid responses
    • Non-zero bids received
  • Lost Bids (Floor)
  • Lost Bids (Auction)
    • Bid Rate (%) for DSP
    • Bid win rate for DSP
    • Avg. bid eCPM for DSP
    • Lost Bids (
    Deal White Listed FlagLast 7
    • Floor)
  • Total lost bids for DSP
  • Last 30 days

    Top 25 by

    Spend

    This report provides information about details about the bids lost by the buyer and their reasons on the basis of publishers.

    DSP Spend Report

    • DSP
    • Date
    Spend

    Paid Impressions

    Analyze DSP performance by date.

    Geography Report

    • Country
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 25 by

    Spend

    This report provides information about the daily performance of the DSPs.

    Detailed PMP Report

  • Deal
  • Revenue

    View inventory performance by country and date.

    Identity DSP Partner Report

    See Identity reports
    Identity DSP Report See Identity reports
    Identity Pub Partner ReportSee Identity reports
    Identity Pub ReportSee Identity reports
    Lost Opportunity Insights ReportAdvertiser
    • Paid Impressions
    • eCPM
    • Revenue
    • Lost Bids eCPM
  • Spend
  • Non-zero bids received
  • Total lost bids for Buyer
  • Bid Rate (%) for Buyer
  • Bid win rate for Buyer
  • Deal
  • Advertiser
    • for Advertiser
    • Lost Bids Total Amount
    • Lost Bids Amount (Floor)
    • Lost Bids Amount (Auction)
    • Lost Bids eCPM (Auction)
    • Lost Bids Amount (Block-list)
    • Lost Bids Amount (Deal White Listed Flag)
    • Lost Bid Count (Creative Block)
    • Lost Bid Amount (Creative Block)
    Last 7 days

    Top 25 by Spend

    This report provides information about the performance of the Marketplace Deals on the basis of advertisers.

    Detailed PMP Report

    Lost Bids by category for Advertisers over the past 7 days.
    Platform Insights (Mobile)Platform
    • Revenue
    • Paid Impressions
    • Fill Rate
    • eCPM
  • Spend
  • Total bids requests for DSP
  • Non-zero bid responses
  • Non-zero bids received
  • Total lost bids for DSP
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Advertiser
  • Last 7 days

    Top 10 by Spend

    This report provides information about the performance of the Marketplace Deals on the basis of advertisers.

    Publisher Performance Report

    • Publisher
    • Site
    • Date
    • Paid Impressions
    • eCPM
    • Spend
    • Avg. bid eCPM for Buyer

    Last 7 days

    Top 25 by Spend

    This report provides information about the daily performance of the publishers and their sites.

    Publisher Performance Report

    • Publisher
    • Site
    • Date
    Spend
    • Clicks
    • Click Through Rate
    Last 7 daysMobile Insights by Device and OS.

    Section Insights

    • Section
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 25 by Revenue

    View section performance by date.

    Site Performance Report

    • Site
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 25 by Revenue

    View site performance by date.

    Today's Revenue Report

    • Site
    • Hour
    • Revenue
    • Paid Impressions
    • eCPM
    Last 7 days

    Today

    Top 25 by

    Spend

    This report provides information about the daily performance of the publishers and their sites.

    Today's Revenue Report

    Hour

    Revenue

    View hourly inventory performance by current date.

    Top 100 advertisers by Revenue ReportAdvertiser
    • Revenue
    • Paid Impressions
    • eCPM
  • Spend
  • Avg. bid eCPM for Buyer
  • Today

    Bottom 100 by Hour

    This report provides information about current day's performance of the impressions on an hourly basis.

    Today's Revenue Report

    Hour

    • Spend
    • Paid Impressions
    • eCPM

    Today

    Bottom 25 by Hour

    This report provides information about current day's performance of the impressions on an hourly basis.

    Advanced reports

    Advanced reports provide insights into both high-performing and problem areas. These reports are designed to help you see what's working well and what areas you need to troubleshoot to improve performance.

    This report provides information about the Marketplace Deals which have

    Report name

    Dimensions

    Metrics

    Time interval

    Dimension Value Filter

    Top/Bottom Filter

    Description

    Top Advertiser PMP Opportunities

    Advertiser > Buyer

    Paid Impressions, eCPM, Revenue, Non-zero bids received, Total lost bids for Advertiser, Bid win rate for Advertiser, Avg. bid eCPM for Advertiser, Lost Bids (Floor), Lost Bids (Auction), Lost Bid (Block-list)

    Last 7 days

    Channel: PMP

    Top 25 by Non-zero bids received

    This report provides information about the opportunities for proposing Marketplace Deals with various advertisers and buyers associated with them.

    Top Buyer PMP Opportunities

    Buyer > Advertiser

    Paid Impressions, eCPM, Revenue, Non-zero bid responses, Non-zero bids received, Total lost bids for Buyer, Total lost bids for Advertiser, Avg. bid eCPM for Buyer, Avg. bid eCPM for Advertiser

    Last 7 days

    Channel: PMP

    Top 25 by Non-zero bids received

    This report provides information about the opportunities for proposing Marketplace Deals with various buyers and advertisers associated with them.

    PMP Dropped Advertiser Revenue

    Advertisers

    Revenue, Paid Impressions, eCPM

    Last 7 days over 7 days

    Channel:PMP

    Top 25 by -ive Change in Revenue over previous period

    This report provides information about the loss in the Marketplace Deals' revenue from advertisers.

    PMP Dropped Buyer Revenue

    Buyer

    Revenue, Paid Impressions, eCPM

    Last 7 days over 7 days

    Channel:PMP

    Top 25 by -ive Change in Revenue over previous period

    This report provides information about the loss in the Marketplace Deals' revenue from buyers.

    Top Misconfigured Deals

    Deal ID

    Paid Impressions, eCPM, Revenue, Bid Rate (%) for DSP

    Yesterday

    Bid Rate (%) for DSP < 80

    Bottom 25 by Bid Rate (%) for DSP

    This report provides information about the Marketplace Deals which have low bid rates.

    Top Underbidding Deals

    Deal ID

    Paid Impressions, eCPM, Revenue, Bid win rate for DSP

    Yesterday

    Bid win rate for DSP < 50

    Bottom 25 by Bid win rate for DSP

    This report provides information about the Marketplace Deals which have low win rates.

    Platform-Channel Insights

    Platform > Channel

    Spend, Paid Impressions, eCPM

    Last 7 days

    None

    Top 10 by Spend

    This report provides information about the monetization of the impressions across multiple platforms and channels.

    Top Lost Opportunities

    Publisher > Site

    Paid Impressions, eCPM, Spend, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Total lost bids for DSP, Bid Rate (%) for DSP, Bid win rate for DSP, Total bid responses

    Last 7 days

    Channel: PMP

    Top 25 by Non-zero bids received

    This report provides information about the bids which did not win impressions on publishers and their sites.

    Top Misconfigured Deals

    Deal ID

    Paid Impressions, eCPM, Spend, Bid Rate (%) for DSP

    Yesterday

    Bid Rate (%) for DSP < 80

    Bottom 25 by Bid Rate (%) for DSP

    This report provides information about the Marketplace Deals which have low bid rates.

    Top Publisher PMP Opportunities

    Publisher > Site

    Paid Impressions, eCPM, Spend, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Total lost bids for DSP, Bid Rate (%) for DSP, Bid win rate for DSP, Total bid responses

    Last 7 days

    Channel: PMP

    Top 25 by Spend

    This report provides information about the opportunities for proposing Marketplace Deals with various publishers and their sites.

    Top Underbidding Deals

    Deal ID

    Paid Impressions, eCPM, Spend, Bid win rate for DSP

    Yesterday

    Bid win rate for DSP < 50

    Bottom 25 by Bid win rate for DSP

    This report provides information about the Marketplace Deals which have low win rates.

    Top Lost Opportunities

    Publisher > Site

    Paid Impressions, eCPM, Spend, Non-zero bids received, Bid win rate for Buyer, Avg. bid eCPM for Buyer, Bid Rate (%) for Buyer

    Last 7 days

    Channel: Open Exchange

    Bottom 25 by Bid win rate for Buyer

    This report provides information about the bids which did not win impressions on publishers and their sites.

    Top Misconfigured Deals

    Deal ID

    Paid Impressions, eCPM, Spend, Bid Rate (%) for Buyer

    Yesterday

    Bid Rate (%) for Buyer < 80

    Bottom 25 by Bid Rate (%) for Buyer

    This report provides information about the Marketplace Deals which have low bid rates.

    Top Publisher PMP Opportunities

    Publisher > Site

    Paid Impressions, eCPM, Spend, Non-zero bids received, Bid win rate for Buyer, Avg. bid eCPM for Buyer, Bid Rate (%) for Buyer

    Last 7 days

    Channel: Open Exchange

    Top 25 by Non-zero bids received

    This report provides information about the opportunities for proposing Marketplace Deals with various publishers and their sites.

    Top Underbidding Deals

    Deal ID

    Paid Impressions, eCPM, Spend, Bid win rate for Buyer

    Yesterday

    Bid win rate < 50

    Bottom 25 by Bid win rate

    Last 7 days

    Top 100 by Revenue

    Top 100 advertisers by revenue over the past 7 days.
    Top Advertisers Report
    • Advertiser
    • Buyer
    • Paid Impressions
    • Total Impressions
    • eCPM
    • Revenue
    • Avg. bid eCPM for Advertiser

    Last 7 days

    Top 25 by Revenue

    Top Advertisers by Revenue.
    Video Error InsightsVideo ErrorVideo Error CountLast 7 daysInsight into video error count.
    Video Insights
    • Date
    • Ad Tag
    • Site
    • Revenue
    • Paid Impressions
    • eCPM
    • 25% View
    • 50% View
    • 75% View
    • Completed
    • View Through Rate
    • Video Clicks

    Last 7 days

    Top 10 by Revenue

    Video Insights.

    Video-Banner Breakdown

    • Ad Format
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 10 by Revenue

    Analyze video and banner performance by date.

    Viewability Report
    • Date
    • Site
    • Ad Format
    • Platform
    • Deal
    • DSP
    • Buyer
    • Total Sampled Impressions
    • Measured Impressions
    • Viewable Impressions
    • Viewability %
    • Measurability %
    Last 7 daysSampled measurability and viewability scores for your banner and video inventory.
    Wrapper Bid Activity ReportSee OpenWrap Analytics
    Wrapper Latency ReportSee OpenWrap Analytics
    Wrapper Revenue ReportSee OpenWrap Analytics
    Wrapper S2S ReportSee OpenWrap Analytics

    Advanced reports

    Advanced reports provide insights into both high-performing and problem areas. These reports are designed to help you see what's working well and what areas you need to troubleshoot to improve performance.

    Report name

    Dimensions

    Dimension used as a filter

    Metrics

    Time Interval

    Top/Bottom Filter

    Description

    Deal Health Report

    Deal

    Channel
    • eCPM
    • Revenue
    • Fill Rate
    • Non-zero bids received
    • Bid Rate (%) for DSP
    • Bid win rate for Advertiser
    • Lost Bids (Floor)
    • Lost Bids (Auction)
    • Lost Bids (Block-list)
    • Lost Bids (Deal White Listed Flag)

    Last 7 days

    Top 10 by Revenue

    Metrics to help optimize PMP deals.
    Deal Viewability Report
    • Date
    • Deal
    • Ad Format
    • Platform
    • Inventory Source
    • DSP
    N/A
    • Total Sampled Impressions
    • Measured Impressions
    • Viewable Impressions
    • Viewability %
    • Measurability %

    Yesterday

    N/A

    Sampled deal level measurability and viewability scores for your banner and video inventory.

    Domain Report

    See Domain reports.

    Domain Report (includes non-allowlisted domains)
    • Date
    • Site
    • Ad Tag
    • Page URL
    • Campaign
    • Passback Reason
    N/A
    • Total Requests
    • Overall Passback Impressions
    • Paid Impressions
    • Revenue

    Yesterday

    N/A

    Domain report that includes non-allowlisted domains.
    eCPM Histogram Report
    • eCPM Bucket
    N/A
    • Paid Impressions
    • Revenue

    Last 7 days

    N/A

    Number of winning bids across eCPM ranges
    PubMatic Bid Insights
    • Date
    • Site
    • Ad Tag
    N/A
    • Total Requests
    • PubMatic Bids (Unique)
    • Avg. PubMatic bid eCPM
    • PubMatic Bid Amount
    • Paid Impressions
    • Revenue
    • PubMatic Bid Loss Rate

    Last 7 days

    Top 10 by Paid Impressions

    Server-side and Tracker-side metrics for Header bidding publishers.
    Tag Level Viewability Report
    • Date
    • Site
    • Ad Tag
    • Ad Format
    • Platform
    • DSP
    • Buyer
    N/A
    • Total Sampled Impressions
    • Measured Impressions
    • Viewable Impressions
    • Viewability %
    • Measurability %

    Last 7 days

    N/A

    Sampled tag level measurability and viewability scores for your banner and video inventory.

    Top Advertiser PMP Opportunities

    • Advertiser
    • Buyer
    Channel
    • Paid Impressions
    • eCPM
    • Revenue
    • Non-zero bids received
    • Total lost bids for Advertiser
    • Bid win rate for Advertiser
    • Avg. bid eCPM for Advertiser
    • Lost Bids (Floor)
    • Lost Bids (Auction)
    • Lost Bids (Block-list)

    Last 7 days

    Top 25 by Non-zero bids received

    View advertisers with heavy PMP bidding activity.

    Top Buyer PMP Opportunities

    • Buyer
    • Advertiser
    Channel
    • Paid Impressions
    • eCPM
    • Revenue
    • Non-zero bid responses
    • Non-zero bids received
    • Total lost bids for Buyer
    • Total lost bids for Advertiser
    • Avg. bid eCPM for Buyer
    • Avg. bid eCPM for Advertiser

    Last 7 days

    Top 25 by Non-zero bids received

    View buyers with heavy PMP bidding activity.

    Top Misconfigured Deals

    Deal

    None
    • Paid Impressions
    • eCPM
    • Revenue
    • Bid Rate (%) for DSP

    Yesterday

    Bottom 25 by Bid Rate (%) for DSP

    View deals with extremely low bid rates.

    Top Underbidding Deals

    Deal

    None
    • Paid Impressions
    • eCPM
    • Revenue
    • Bid win rate for Buyer

    Yesterday

    Bottom 25 by Bid win rate for Buyer

    View deals with extremely low win rates.