Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

Standard Existing reports are common commonly-used analytics reports that have been we've created and saved in the PubMatic UI . A standard report can be used as it is or edited and customized to fit your reporting needsfor easy access.

Overview of the UI

To get to the Reports listing page from the main navigation menu, select Analytics > Standard Existing Reports

Image RemovedImage Added


UI Legend 

Image Modified

Search for reports using keywords or an entire report name. Be sure to select the All tab so you're searching all report types.  

Image Modified

View reports by type:

All: Displays all Basic and Advanced reports.

Basic: Reports related to general revenue insights.

Advanced: Reports that provide insights into both high-performing areas and problem areas. These Advanced reports are designed to help you see what's working well and what areas you need to troubleshoot to improve performance.

Custom: Reports created by you

Image Removed

Filter report

using the report builder. A custom report is not viewable by anyone but you, unless you share the report.

Image Added

Filter reports type by Scheduled. When this box is checked, only the reports you've scheduled to be emailed will display. For more information, see Copy - Standard analytics reports.

Image Modified

Select this button to create Create a new custom report. All reports Reports you create and save will appear on in the Custom tab. For more information, see Custom Analytics Reports

Image Removed

 

Image Added

The action menu in this column allows you to create or edit a schedule. For more information, see Copy - Standard analytics reports. 

Image Modified

This column displays whether a report is Basic, Advanced, or Custom. It

will

also indicate if a report has been scheduled. A red exclamation point will appear if a scheduled report will expire soon. Hover over the

red circle

exclamation point to renew the schedule

(s). For more information, see Copy - Standard analytics reports

.

...

Viewing reports

Basic reports provide insights into general revenue insights.

Info

For

...

detailed information:

  1. To view a report, navigate to Analytics > Existing Reports > and select the report type tab (All, Basic, Advanced, Custom).
  2. Select the report you want to view. You can use the Find box to search for a report.
  3. When you select a report, it takes a few seconds to generate.
  4. You have a few options now:
  5. Customize the report by selecting/deselecting dimensions in the View drop-down list and metrics in the by drop-down menu. You can also change the Chart type.
  6. Save the report. Saved reports appear in the Custom tab in  
  7. Select the applicable options:

...

  • View, by, vs: these drop-down lists are contextual based on the dimensions and and metrics included in this report. You can select/deselect from these lists to get a comprehensive look at your data. See Basic reports and Advanced reports for a detailed description of each report structure.
  • Chart:Select a different chart type. See Analytics chart types for more information.
  • Save: When you save a report it will be stored in the Custom tab of your Reports listing page. The report will update with current data each time you open it. For more information, see 

...

...

  • this drop-down list.

Advanced reports

Advanced reports provide insights into both high-performing and problem areas. These reports are designed to help you see what's working well and what areas you need to troubleshoot to improve performance. For a detailed description of all the Basic reports, see Basic reports descriptions.

  1. To view Advanced reports, select Analytics > Standard Reports > click the Advanced tab.
  2. Select the report you want to view. You can use the Find box to search for a report.
  3. When you select a report, it takes a few seconds to generate.
  4. You have a few options now:
    • Customize the report by selecting/deselecting dimensions in the View drop-down list and metrics in the by  and vs drop-down menus. You can also change the Chart type.
    • Save the report. Saved reports appear in the Custom tab in your Reports listing page. The report will update with current data each time you open it. For more information, see Custom Analytics Reports.
    •  To download the report, select the format type from the Download drop-down list.

Scheduling reports

Standard Reports can be emailed and/or scheduled for automatic email delivery. See  Emailing an Analytics Report  and  Scheduling an Analytics Report for details

Standard report details

...

Schedule and email a report

Existing rReports can be emailed and/or scheduled for automatic email delivery. See Email a report  and Schedule a report for details

How countries are reported

See How countries are reported for more information on country reporting.

...

Why a dimension reports as "Other"

Info

The dimensions listed below will report results as "Other" in reporting if the value does not meet the associated threshold for that week. If the dimension value begins reporting more than the threshold revenue for the week, it will then be reported individually (with specific results) starting the following week.


DimensionThreshold
Advertiser & Advertiser Domain> $10 in spend across the PubMatic platform in a week
Site> $10 in revenue in a week
Ad Tag> $5 in spend in a week

For exampleExample:

Ad Tag DimensionRevenue per week
1$3
2$4
3$20
4$21
5$25

...

Ad Tag DimensionRevenue per week
3$20
4$21
5$25
Other$7

Basic reports descriptions

Basic reports provide insights related to general revenue. This table provides details about 

Ad Size Performance

  • Ad Size
  • Date
  • Revenue
  • Paid
  • Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the daily performance of the ad sizes.

  • Site
  • Ad Tag
    testtesttwest

    Ad Tag Insights

    5$25
    Other$7

    Basic report descriptions

    Basic reports provide insights related to general revenue. This table provides details about the report structure.

    Ad Tag Insights

    • Site
    • Ad Tag
    • Date
  • Revenue
  • Paid
  • Impressions
  • eCPM grouped by their sites
  • Advertiser
  • Buyer
  • eCPM
  • RevenueAvg. bid for Advertiser 7 advertisers and the buyers associated with them Opportunity
  • Paid Impressions
  • eCPM
  • Revenue
  • Non-zero bids received
  • Total lost bids for Advertiser
  • Bid win rate for Advertiser
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bid (Blocklist) 30 Total lost bids for Advertiser advertisers channels through which they have monetized the impressionsBuyer Buyer
  • DSP
  • RevenueLast 30
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Buyer
  • Bid win rate for Advertiser
  • Non-zero bids received
  • buyers DSPs and advertisers .
  • Revenue
  • Paid Impressions
  • eCPM 50 by Revenue your inventory on a daily basis.
  • Deal ID
  • Date daily your Marketplace Deals.Platform 10
  • DSP
  • AdvertiserLast 30
  • Revenue
  • Total bids requests for DSP
  • Total lost bids for DSP
  • Total lost bids for Advertiser
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Buyer
  • Bid win rate for Advertiser
  • Paid Impressions
  • eCPM
  • Revenue
  • Total bids requests for DSP
  • Non-zero bid responses
  • Non-zero bids received
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Avg. bid eCPM for DSP
  • Lost Bids (Floor) 25 Paid Impressions
  • Revenue
  • Paid Impressions
  • eCPM
    Report nameDimensionsMetricsTime intervalDescription
    Ad Size Performance
    • Ad Size
    • Date
    • Revenue
    • Paid
    • Impressions
    • eCPM

    Last 30 days

    Top 25 by Revenue

    This report provides information about the daily performance of the ad sizes.

    Advertiser Category Insights

    • Category
    • Advertiser
    • Paid
    • Impressions
    • eCPM
    • Revenue
    • Avg. bid eCPM for Advertiser

    Last 7 days

    Top 25 by Revenue

    This report provides information about the performance of the advertiser categories and the advertisers associated with them.

    Advertiser Insights

    Ad Tag Insights

    • Site
    • Ad Tag
    • Date
    • Revenue
    • Paid
    • Impressions
    • eCPM

    Last

    30 days

    Top 25 by Revenue

    This report provides information about the daily performance of the

    ad sizes grouped by their sites.

    Advertiser

    Category Insights

    • Advertiser
    • Channel
    • Category
    • Advertiser
    • Paid
    • Impressions
    • eCPM
    • Revenue
    • Avg. bid eCPM for Advertiser

    Last

    7 days

    Top 25 by

    Revenue

    This report provides information about the performance of the

    advertiser categories and the

    advertisers associated with them.

    Advertiser Insights

    • Advertiser
    • Buyer
    • Paid
    • Impressions
    • eCPM
    • Revenue
    • Avg. bid eCPM for Advertiser

    Last 7 days

    Top 25 by Revenue

    This report provides information about the performance of the

    advertisers and the

    buyers associated with them

    Channel Breakdown

    • Channel
    • Site
    • Date
    • Revenue
    • Total Impressions
    • Paid Impressions
    • Fill Rate
    • eCPM

    Last 30 days

    Top 10 by Revenue

    View sales channel performance by site and date.

    Daily Revenue Report

    Date

    .

    Advertiser Opportunity Insights

    • Advertiser
    • Channel
    • Paid Impressions
    • eCPM
    • Revenue
    • Non-zero bids received
    • Total lost bids for Advertiser
    • Bid win rate for Advertiser
    • Avg. bid eCPM for Advertiser
    • Lost Bids (Floor)
    • Lost Bids (Auction)
    • Lost Bid (Blocklist)

    Last 30 days

    Top

    25 by Total lost bids for Advertiser

    This report provides information about the performance of

    Deal Summary

    the advertisers and the channels through which they have monetized the impressions.

    Buyer Insights

    • Buyer
    • DSP
    • Advertiser
    • Revenue
    • Paid Impressions
    • eCPM
    • Bid Rate (%) for DSP
    • Bid win rate for DSP
    • Bid win rate for Buyer
    • Bid win rate for Advertiser
    • Non-zero bids received

    Last 30 days

    Top 25 by Revenue

    This report provides information about the

    performance of

    Deal Video Error InsightsDateLast 7 daysVideo Error insights for deals.Deal Video Insights Video Quartile Insights for deals.Demand Insights - Ad NetworkInsights about total impressions consumed by network channel.Demand Insights - DSPInsights about total impressions consumed by DSP channel.Demand SourcesTop Demand Sources by DSPs.

    Desktop-Mobile Breakdown

    the buyers and the DSPs and advertisers associated with them.

    Channel Breakdown

    • Channel
    • Site
    • Date
    • Revenue
    • Total Impressions
    • Paid Impressions
    • Fill Rate
    • eCPM

    Last 30 days

    Top 10 by Revenue

    View sales channel performance by site and date.

    Daily Revenue Report

    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 50 by Revenue

    This report provides information about the performance of your inventory on a daily basis.

    Deal Summary

    • Deal ID
    • Date
    • Revenue
    • Paid Impressions
    • eCPM
    • Total Impressions

    Last 30 days

    Top

    25 by Revenue

    Analyze platform performance by date.

    Detailed Lost Bids Report

    This report provides information about the daily performance of your Marketplace Deals.

    Deal Video Error Insights
    • Date
    • Ad Tag
    • Site
    • Video Error
    • Video Error Count

    Last 7 days

    N/A


    Video Error insights for deals.
    Deal Video Insights 
    • Date
    • Site
    • Ad Tag

    Last 30 days

    Top 25 by Revenue

    Analyze lost bids from DSPs for each advertiser.

    Detailed PMP Report

    • Buyer
    • Deal
    • Advertiser
    • Paid Impressions
    • eCPM
    • Revenue
    • Non-zero bid responses
    • Total lost bids for Buyer
    • Total lost bids for Advertiser
    • Bid win rate for Buyer
    • Bid win rate for Advertiser
    • Revenue
    • Paid Impressions
    • eCPM
    • 25% View
    • 50% View
    • Completed
    • View Through Rate
    • Video Clicks

    Last 7 days

    Top 10 by Revenue

    Video Quartile Insights for deals.
    Demand Insights - Ad NetworkAd Network (Variant)
    • Revenue
    • Total Impressions
    • Paid Impressions
    • Net Passback Impressions
    • Fill Rate
    • eCPM

    Last 7 days

    Top 25 by Revenue

    View PMP publisher bidding activity by deal and advertiser.

    Domain Viewability ReportSampled domain level measurability and viewability scores for your banner and video inventory.DSP Insights ReportDSP revenue by Site and Ad Tag over the past 7 days.

    DSP Performance Report

    • DSP
    • Date
    Insights about total impressions consumed by network channel.
    Demand Insights - DSPDSP
    • Revenue
    • Total Impressions
    • Paid Impressions
    • Fill Rate
    • eCPM

    Last 7 days

    Top 25 by Revenue

    Insights about total impressions consumed by DSP channel.
    Demand Sources
    • DSP
    • Country
    • Buyer
    • Revenue
    • Paid Impressions
    • Fill Rate
    • eCPM

    Last 7 days

    Top 10 by Paid Impressions

    Top Demand Sources by DSPs.

    Desktop-Mobile Breakdown

    • Platform
    • Date
    • Revenue
    • Paid Impressions
    • eCPM
    • Total Impressions

    Last 30 days

    Top

    10 by

    Revenue

    Analyze DSP platform performance by date.

    Geography Report

    • Country
    • Date

    Detailed Lost Bids Report

    • DSP
    • Advertiser
    • Paid Impressions
    • eCPM
    • Revenue
    • Total bids requests for DSP
    • Total lost bids for DSP
    • Total lost bids for Advertiser
    • Bid Rate (%) for DSP
    • Bid win rate for DSP
    • Bid win rate for Buyer
    • Bid win rate for Advertiser

    Last 30 days

    Top 25 by Revenue

    View inventory performance by country and date.

    Legacy Viewability ReportLegacy Viewability report.
    ReportDimensionsMetricsTime Interval and Top/bottom filterDescription

    Analyze lost bids from DSPs for each advertiser.

    Detailed PMP Report

    • Buyer
    • Deal
    • Advertiser
    • Paid Impressions
    • eCPM
    • Revenue
    • Non-zero bid responses
    • Total lost bids for Buyer
    • Total lost bids for Advertiser
    • Bid win rate for Buyer
    • Bid win rate for Advertiser

    Last 30 days

    Top 25 by Revenue

    This report provides information about the daily performance of the ad sizes grouped by their sites.

    Advertiser Category Insights

    • Category
    • Advertiser
    • Paid
    • Impressions
    • eCPM
    • Revenue
    • Avg. bid eCPM for Advertiser

    Last 7 days

    Top 25 by Revenue

    This report provides information about the performance of the advertiser categories and the advertisers associated with them.

    Advertiser Insights

    • Advertiser
    • Buyer
  • Paid
  • Impressions
  • eCPM
  • Revenue
  • Avg. bid eCPM for Advertiser

    View PMP publisher bidding activity by deal and advertiser.

    Domain Viewability Report
    • Date
    • Ad Format
    • Platform
    • Inventory Source
    • DSP
    • Total Sampled Impressions
    • Measured Impressions
    • Viewable Impressions
    • Viewability %
    • Measurability %
    Yesterday

    Sampled domain level measurability and viewability scores for your banner and video inventory.

    DSP Insights Report
    • DSP
    • Ad Tag
    • Site
    • Revenue
    • Paid Impressions
    • eCPM
    • Total Impressions

    Last 7 days

    Top

    25
  • Advertiser
  • Channel

    100 by Revenue

    This report provides information about the performance of the advertisers and the buyers associated with them.

    Advertiser Opportunity Insights

    DSP revenue by Site and Ad Tag over the past 7 days.

    DSP Performance Report

    • DSP
    • Date
    • Paid Impressions
    • eCPM
    • Revenue
    • Total bids requests for DSP
    • Non-zero bid responses
    • Non-zero bids received
    Total lost bids for Advertiser
    • Bid Rate (%) for DSP
    • Bid win rate for
    Advertiser
    • DSP
    • Avg. bid eCPM for
    Advertiser
    • DSP
    • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bid (Blocklist)

    Last 30 days

    Top 25 by Paid Impressions

    Analyze DSP performance by date.

    Geography Report

    • Country
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 25 by

    Total lost bids for Advertiser

    This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

    Buyer Insights

    • Buyer
    • DSP
    • Advertiser
    • Revenue
    • Paid Impressions
    • eCPM
    • Bid Rate (%) for DSP
    • Bid win rate for DSP
    • Bid win rate for Buyer
    • Bid win rate for Advertiser
    • Non-zero bids received

    Last 30 days

    Top 25 by Revenue

    This report provides information about the performance of the buyers and the DSPs and advertisers associated with them.

    Channel Breakdown

    • Channel
    • Site
    • Date
    • Revenue
    • Total Impressions
    • Paid Impressions
    • Fill Rate
    • eCPM

    Last 30 days

    Top 10 by Revenue

    View sales channel performance by site and date.

    Daily Revenue Report

    Date

    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 50 by Revenue

    This report provides information about the performance of your inventory on a daily basis.

    Deal Summary

    Deal ID

    Revenue

    View inventory performance by country and date.

    Identity DSP Partner Report

    See Identity reports
    Identity DSP Report See Identity reports
    Identity Pub Partner ReportSee Identity reports
    Identity Pub ReportSee Identity reports
    Lost Opportunity Insights ReportAdvertiser
    • Paid Impressions
    • eCPM
    • Revenue
    • Lost Bids eCPM for Advertiser
    • Lost Bids Total Amount
    • Lost Bids Amount (Floor)
    • Lost Bids Amount (Auction)
    • Lost Bids eCPM (Auction)
    • Lost Bids Amount (Block-list)
    • Lost Bids Amount (Deal White Listed Flag)
    • Lost Bid Count (Creative Block)
    • Lost Bid Amount (Creative Block)
    Last 7 daysLost Bids by category for Advertisers over the past 7 days.
    Platform Insights (Mobile)Platform
    • Revenue
    • Paid Impressions
    • Fill Rate
    • eCPM
    • Clicks
    • Click Through Rate
    Last 7 daysMobile Insights by Device and OS.

    Section Insights

    • Section
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 25 by

    Revenue

    This report provides information about the daily performance of your Marketplace Deals.

    Deal Video Error InsightsDateLast 7 daysVideo Error insights for deals.Deal Video Insights Video Quartile Insights for deals.Demand Insights - Ad NetworkInsights about total impressions consumed by network channel.Demand Insights - DSPInsights about total impressions consumed by DSP channel.Demand SourcesTop Demand Sources by DSPs.

    Desktop-Mobile Breakdown

  • Platform
  • DateLast 30 days

    Revenue

    View section performance by date.

    Site Performance Report

    • Site
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 25 by Revenue

    View site performance by date.

    Today's Revenue Report

    • Site
    • Hour
    • Revenue
    • Paid Impressions
    • eCPM
  • Total Impressions
  • Today

    Top

    10

    25 by Revenue

    Analyze platform

    View hourly inventory performance by current date.

    Detailed Lost Bids
    Top 100 advertisers by Revenue Report
    DSP
    Advertiser
    AdvertiserLast 30
    • Revenue
    • Paid Impressions
    • eCPM
  • Revenue
  • Total bids requests for DSP
  • Total lost bids for DSP
  • Total lost bids for Advertiser
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Buyer
  • Bid win rate for Advertiser
  • Last 7 days

    Top 100 by Revenue

    Top 100 advertisers by revenue over the past 7 days.
    Top Advertisers Report
    • Advertiser
    • Buyer
    • Paid Impressions
    • Total Impressions
    • eCPM
    • Revenue
    • Avg. bid eCPM for Advertiser

    Last 7 days

    Top 25 by Revenue

    Analyze lost bids from DSPs for each advertiser.

    Detailed PMP Report

  • Buyer
  • Deal
  • AdvertiserBid win rate for Advertiser

    Top Advertisers by Revenue.
    Video Error InsightsVideo ErrorVideo Error CountLast 7 daysInsight into video error count.
    Video Insights
    • Date
    • Ad Tag
    • Site
    • Revenue
    • Paid Impressions
    • eCPM
    • 25% View
    • 50% View
    • 75% View
    • Completed
    • View Through Rate
    • Video Clicks

    Last 7 days

    Top 10 by Revenue

    Video Insights.
  • Non-zero bid responses
  • Total lost bids for Buyer
  • Total lost bids for Advertiser
  • Bid win rate for Buyer
  • Video-Banner Breakdown

    • Ad Format
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top

    25 Domain Viewability ReportSampled domain level

    10 by Revenue

    View PMP publisher bidding activity by deal and advertiser.

    Analyze video and banner performance by date.

    Viewability Report
    • Date
    • Site
    • Ad Format
    • Platform
    • Deal
    • DSP
    • Buyer
    • Total Sampled Impressions
    • Measured Impressions
    • Viewable Impressions
    • Viewability %
    • Measurability %
    Last 7 daysSampled measurability and viewability scores for your banner and video inventory.
    DSP Insights ReportDSP revenue by Site and Ad Tag over the past 7 days.

    DSP Performance Report

    • DSP
    • Date
    • Paid Impressions
    • eCPM
    • Revenue
    • Total bids requests for DSP
    • Non-zero bid responses
    • Non-zero bids received
    • Bid Rate (%) for DSP
    • Bid win rate for DSP
    • Avg. bid eCPM for DSP
    • Lost Bids (Floor)

    Last 30 days

    Top 25 by Paid Impressions

    Analyze DSP performance by date.

    Geography Report

    • Country
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 25 by Revenue

    View inventory performance by country and date.

    Legacy Viewability ReportLegacy Viewability report.Lost Opportunity Insights ReportLost Bids by category for Advertisers over the past 7 days.Platform Insights (Mobile)Mobile Insights by Device and OS.

    Section Insights

    • Section
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 25 by Revenue

    View section performance by date.

    Site Performance Report

    • Site
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 25 by Revenue

    View site performance by date.

    Today's Revenue Report

    • Site
    • Hour
    • Revenue
    • Paid Impressions
    • eCPM

    Today

    Top 25 by Revenue

    View hourly inventory performance by current date.

    Top 100 advertisers by Revenue ReportTop 100 advertisers by revenue over the past 7 days.Top Advertisers ReportTop Advertisers by Revenue.Video Error InsightsVideo Error Insights. Video InsightsVideo Insights.

    Video-Banner Breakdown

    • Ad Format
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 10 by Revenue

    Analyze video and banner performance by date.

    Viewability ReportSampled measurability and viewability scores for your banner and video inventory.Wrapper Bid Activity ReportSee OpenWrap Analytics
    Wrapper Latency ReportSee OpenWrap Analytics
    Wrapper Revenue ReportSee OpenWrap Analytics
    Wrapper S2S ReportSee OpenWrap Analytics

    Advanced reports

    Advanced reports provide insights into both high-performing and problem areas. These reports are designed to help you see what's working well and what areas you need to troubleshoot to improve performance.

    Paid Impressions, eCPM, Revenue, Non-zero bids received, Total lost bids for Advertiser, Bid win rate for Advertiser, Avg. bid eCPM for Advertiser, Lost Bids (Floor), Lost Bids (Auction), Lost Bid

    Report name

    Dimensions

    Metrics

    Time interval

    Dimension Value Filter

    Top/Bottom Filter

    Description

    Deal Health ReportDeal Viewability ReportDomain ReportDomain Report (includes non-whitelisted domains)eCPM Histogram ReportPubMatic Bid InsightsTag Level Viewability Report

    Top Advertiser PMP Opportunities

    Advertiser > Buyer

    Wrapper Bid Activity ReportSee OpenWrap Analytics
    Wrapper Latency ReportSee OpenWrap Analytics
    Wrapper Revenue ReportSee OpenWrap Analytics
    Wrapper S2S ReportSee OpenWrap Analytics

    Advanced reports

    Advanced reports provide insights into both high-performing and problem areas. These reports are designed to help you see what's working well and what areas you need to troubleshoot to improve performance.

    Channel: PMPBid win rate < 50This report provides information about the Marketplace Deals which have

    Report name

    Dimensions

    Dimension used as a filter

    Metrics

    Time Interval

    Top/Bottom Filter

    Description

    Deal Health Report

    Deal

    Channel
    • eCPM
    • Revenue
    • Fill Rate
    • Non-zero bids received
    • Bid Rate (%) for DSP
    • Bid win rate for Advertiser
    • Lost Bids (Floor)
    • Lost Bids (Auction)
    • Lost Bids (Block-list)
    • Lost Bids (Deal White Listed Flag)

    Last 7 days

    Top 10 by Revenue

    Metrics to help optimize PMP deals.
    Deal Viewability Report
    • Date
    • Deal
    • Ad Format
    • Platform
    • Inventory Source
    • DSP
    N/A
    • Total Sampled Impressions
    • Measured Impressions
    • Viewable Impressions
    • Viewability %
    • Measurability %

    Yesterday

    N/A

    Sampled deal level measurability and viewability scores for your banner and video inventory.

    Domain Report

    See Domain reports.

    Domain Report (includes non-allowlisted domains)
    • Date
    • Site
    • Ad Tag
    • Page URL
    • Campaign
    • Passback Reason
    N/A
    • Total Requests
    • Overall Passback Impressions
    • Paid Impressions
    • Revenue

    Yesterday

    N/A

    Domain report that includes non-allowlisted domains.
    eCPM Histogram Report
    • eCPM Bucket
    N/A
    • Paid Impressions
    • Revenue

    Last 7 days

    N/A

    Number of winning bids across eCPM ranges
    PubMatic Bid Insights
    • Date
    • Site
    • Ad Tag
    N/A
    • Total Requests
    • PubMatic Bids (Unique)
    • Avg. PubMatic bid eCPM
    • PubMatic Bid Amount
    • Paid Impressions
    • Revenue
    • PubMatic Bid Loss Rate

    Last 7 days

    Top 10 by Paid Impressions

    Server-side and Tracker-side metrics for Header bidding publishers.
    Tag Level Viewability Report
    • Date
    • Site
    • Ad Tag
    • Ad Format
    • Platform
    • DSP
    • Buyer
    N/A
    • Total Sampled Impressions
    • Measured Impressions
    • Viewable Impressions
    • Viewability %
    • Measurability %

    Last 7 days

    N/A

    Sampled tag level measurability and viewability scores for your banner and video inventory.

    Top Advertiser PMP Opportunities

    • Advertiser
    • Buyer
    Channel
    • Paid Impressions
    • eCPM
    • Revenue
    • Non-zero bids received
    • Total lost bids for Advertiser
    • Bid win rate for Advertiser
    • Avg. bid eCPM for Advertiser
    • Lost Bids (Floor)
    • Lost Bids (Auction)
    • Lost Bids (Block-list)

    Last 7 days

    Top 25 by Non-zero bids received

    This report provides information about the opportunities for proposing Marketplace Deals with various advertisers and buyers associated with themView advertisers with heavy PMP bidding activity.

    Top Buyer PMP Opportunities

    • Buyer
    >
    • Advertiser
    Channel
    • Paid Impressions
    ,
    • eCPM
    ,
    • Revenue
    ,
    • Non-zero bid responses
    ,
    • Non-zero bids received
    ,
    • Total lost bids for Buyer
    ,
    • Total lost bids for Advertiser
    ,
    • Avg. bid eCPM for Buyer
    ,
    • Avg. bid eCPM for Advertiser

    Last 7 days

    Channel: PMP

    Top 25 by Non-zero bids received

    This report provides information about the opportunities for proposing Marketplace Deals with various buyers and advertisers associated with themView buyers with heavy PMP bidding activity.

    Top Misconfigured Deals

    Deal

    ID

    None
    • Paid Impressions
    , eCPM, Spend, Bid Rate (%) for DSPYesterday
    • eCPM
    • Revenue
    • Bid Rate (%) for DSP
    < 80

    Yesterday

    Bottom 25 by Bid Rate (%) for DSP

    This report provides information about the Marketplace Deals which have View deals with extremely low bid rates.

    Top Underbidding Deals

    Deal

    ID

    None
    • Paid Impressions
    , eCPM, Spend,
    • eCPM
    • Revenue
    • Bid win rate for Buyer

    Yesterday

    Bottom 25 by Bid win rate

    for Buyer

    View deals with extremely low win rates.