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Standard Existing reports are commonly-generated used analytics reports that have been already created in the system and which you do not have to recreate. Hover the mouse pointer over the information icon to view more detail about each report. Standard reports can be used as they are structured by default or click Edit while viewing a standard report to customize and save a custom report.

View standard reports

  1. Select Analytics | Standard Reports from the main navigation menu.
  2. Click a report to generate it and view its details. 

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Standard Reports can be emailed and scheduled for automatic email delivery. Learn more in Emailing an Analytics Report and Scheduling an Analytics Report

Selecting Programmatic or Wrapper reporting mode

If you create a custom report from a standard report, you will have the option of modifying dimensions and metrics in either Programmatic or Wrapper Reporting Mode. PubMatic’s OpenWrap header bidding solution allows customers to "slice and dice" data the way you want it, while creating a custom report. This flexibility allows you to get a deep dive into the key metrics, such as latency, bid insights, timeout and monetization metrics, across different partners, profiles and integrations, aka, Client-side and server-side.

To customize a report for OpenWrap, be sure to select Wrapper Reporting Mode.

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Standard report details

Info
See How Countries are Reported in Analytics Reports for more information on country reporting.

Reporting results - "Other"

Info

Note: The dimensions listed below will report results as "Other" in reporting if the value does not meet the associated threshold for that week. If the dimension value begins reporting more than the threshold revenue for the week, it will then be reported individually (with specific results) starting the following week.

...

Example:

...

 the above would be reported as:

...

Report

...

Dimensions

...

Metrics

...

Time Interval

...

Default Graph

...

Dimension Value Filter

...

Top/Bottom Filter

...

Description

...

Basic Reports

...

Ad Size Performance

...

Ad Size > Date

...

  • Revenue
  • Paid
  • Impressions
  • eCPM

...

Last 30 days

...

Bar

...

None

...

Top 25 by Revenue

...

This report provides information about the daily performance of the ad sizes.

...

Ad Tag Insights

...

Site > Ad Tag > Date

...

  • Revenue
  • Paid
  • Impressions
  • eCPM

...

Last 30 days

...

Bar

...

None

...

Top 25 by Revenue

...

This report provides information about the daily performance of the ad sizes grouped by their sites.

...

Advertiser Category Insights

...

Category > Advertiser

...

  • Paid
  • Impressions
  • eCPM
  • Revenue
  • Avg. bid eCPM for Advertiser

...

Last 7 days

...

Pie

...

None

...

Top 25 by Revenue

...

This report provides information about the performance of the advertiser categories and the advertisers associated with them.

...

Advertiser Insights

...

Advertiser > Buyer

...

  • Paid
  • Impressions
  • eCPM
  • Revenue
  • Avg. bid eCPM for Advertiser

...

Last 7 days

...

Pie

...

None

...

Top 25 by Revenue

...

This report provides information about the performance of the advertisers and the buyers associated with them.

...

Advertiser Opportunity Insights

...

Advertiser > Channel

...

  • Paid Impressions
  • eCPM
  • Revenue
  • Non-zero bids received
  • Total lost bids for Advertiser
  • Bid win rate for Advertiser
  • Avg. bid eCPM for Advertiser
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bid (Blocklist)

...

Last 30 days

...

Bar

...

None

...

Top 25 by Total lost bids for Advertiser

...

This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

...

Buyer Insights

...

Buyer > DSP > Advertiser

...

  • Revenue
  • Paid Impressions
  • eCPM
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Buyer
  • Bid win rate for Advertiser
  • Non-zero bids received

...

Last 30 days

...

Bar

...

None

...

Top 25 by Revenue

...

This report provides information about the performance of the buyers and the DSPs and advertisers associated with them.

...

Channel Breakdown

...

Channel > Site > Date

...

  • Revenue
  • Paid Impressions
  • eCPM

...

Last 30 days

...

Bar

...

None

...

Top 10 by Revenue

...

This report provides information about the daily performance of the channels and the sites through the impressions were monetized.

...

Daily Revenue Report

...

Date

...

  • Revenue
  • Paid Impressions
  • eCPM

...

Last 30 days

...

Line

...

None

...

Top 50 by Revenue

...

This report provides information about the performance of your inventory on a daily basis.

...

Deal Summary

...

Deal ID > Date

...

  • Revenue
  • Paid Impressions
  • eCPM

...

Last 30 days

...

Bar

...

None

we've created and saved in the PubMatic UI for easy access.

Overview of the UI

To get to the Reports listing page from the main navigation menu, select Analytics > Existing Reports

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Search for reports using keywords or an entire report name. Be sure to select the All tab so you're searching all report types.  

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View reports by type:

All: Displays all Basic and Advanced reports.

Basic: Reports related to general revenue insights.

Advanced: Reports that provide insights into both high-performing areas and problem areas. Advanced reports are designed to help you see what's working well and what areas you need to troubleshoot to improve performance.

Custom: Reports created by you using the report builder. A custom report is not viewable by anyone but you, unless you share the report.

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Filter reports type by Scheduled. When this box is checked, only the reports you've scheduled will display.

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Create a new custom report. Reports you create and save will appear on in the Custom tab. 

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The action menu in this column allows you to create or edit a schedule

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This column displays whether a report is Basic, Advanced, or Custom. It also indicate if a report has been scheduled. A red exclamation point will appear if a scheduled report will expire soon. Hover over the exclamation point to renew the schedule.

Viewing reports

Basic reports provide insights into general revenue insights.

Info

For detailed information:

  1. To view a report, navigate to Analytics > Existing Reports > and select the report type tab (All, Basic, Advanced, Custom).
  2. Select the report you want to view. 
  3. Select the applicable options:
  • View, by, vs: these drop-down lists are contextual based on the dimensions and and metrics included in this report. You can select/deselect from these lists to get a comprehensive look at your data. See Basic reports and Advanced reports for a detailed description of each report structure.
  • Chart:Select a different chart type. See Analytics chart types for more information.
  • Save: When you save a report it will be stored in the Custom tab of your Reports listing page. The report will update with current data each time you open it. For more information, see Report builder.
  • Download: Select the format type from this drop-down list.

Schedule and email a report

Existing rReports can be emailed and/or scheduled for automatic email delivery. See Email a report  and Schedule a report for details

How countries are reported

See How countries are reported for more information on country reporting.

Why a dimension reports as "Other"

Info

The dimensions listed below will report results as "Other" in reporting if the value does not meet the associated threshold for that week. If the dimension value begins reporting more than the threshold revenue for the week, it will then be reported individually (with specific results) starting the following week.


DimensionThreshold
Advertiser & Advertiser Domain> $10 in spend across the PubMatic platform in a week
Site> $10 in revenue in a week
Ad Tag> $5 in spend in a week

Example:

Ad Tag DimensionRevenue per week
1$3
2$4
3$20
4$21
5$25

 the above would be reported as:

Ad Tag DimensionRevenue per week
3$20
4$21
5$25
Other$7

Basic report descriptions

Basic reports provide insights related to general revenue. This table provides details about the report structure.

Report nameDimensionsMetricsTime intervalDescription
Ad Size Performance
  • Ad Size
  • Date
  • Revenue
  • Paid
  • Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the daily performance of
your Marketplace Deals.Deal Video Error InsightsDemand Video Insights Demand Insights - Ad NetworkDemand Insights - DSPDemand Sources

Desktop-Mobile Breakdown

Platform > Date

Paid
the ad sizes.

Ad Tag Insights

  • Site
  • Ad Tag
  • Date
  • Revenue
  • Paid
  • Impressions
  • eCPM
  • Revenue
  • Last 30 days

    Pie

    None

    Top

    10

    25 by Revenue

    This report provides information about the daily performance of

    your inventory monetized through various platforms.

    Detailed Lost Bids Report

    DSP >

    the ad sizes grouped by their sites.

    Advertiser Category Insights

    • Category
    • Advertiser
    • Paid
    • Impressions
    • eCPM
    , Top 25 by Lost Bids
    • Revenue
  • Total bids requests for DSP
  • Total lost bids for DSP
  • Total lost bids for Advertiser
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Buyer
  • Bid win rate for Advertiser
  • Last 30 days

    Bar

    None

    • Avg. bid eCPM for Advertiser

    Last 7 days

    Top 25 by Revenue

    This report provides information about the

    impact

    performance of the

    bids from DSPs which lost in the auction.

    Detailed PMP Report

    Buyer > Deal > Advertiser

    Paid Bid win rate for

    advertiser categories and the advertisers associated with them.

    Advertiser Insights

    • Advertiser
    • Buyer
    • Paid
    • Impressions
    • eCPM
    • Revenue
  • Non-zero bid responses
  • Total lost bids for Buyer
  • Total lost bids for Advertiser
  • Bid win rate for Buyer
    • Avg. bid eCPM for Advertiser

    Last

    30

    7 days

    Bar

    None

    Top 25 by Revenue

    This report provides information about the performance of the

    Marketplace Deals on the basis of buyers and advertisers.Domain Viewability ReportDSP Insights Report

    DSP Performance Report

    DSP > Date

    Paid Impressions, eCPM, Revenue, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Bid Rate (%) for DSP, Bid win rate for DSP,

    advertisers and the buyers associated with them.

    Advertiser Opportunity Insights

    • Advertiser
    • Channel
    • Paid Impressions
    • eCPM
    • Revenue
    • Non-zero bids received
    • Total lost bids for Advertiser
    • Bid win rate for Advertiser
    • Avg. bid eCPM for
    DSP,

    Geography Report

    Country > Date

    Revenue, Paid Impressions, eCPM
    • Advertiser
    • Lost Bids (Floor)

    Last 30 days

    Bar

    None

    Top 25 by Paid Impressions

    This report provides information about the daily performance of the DSPs.

    • Lost Bids (Auction)
    • Lost Bid (Blocklist)

    Last 30 days

    Bar

    None

    Top 25 by

    Revenue

    Total lost bids for Advertiser

    This report provides information about the

    distribution of your monetization across various geographical locations.Legacy Viewability ReportLost Opportunity Insights ReportPlatform Insights (Mobile)

    Section Insights

    Section > Date

    Revenue, Paid Impressions, eCPM

    Last 30 days

    Bar

    None

    performance of the advertisers and the channels through which they have monetized the impressions.

    Buyer Insights

    • Buyer
    • DSP
    • Advertiser
    • Revenue
    • Paid Impressions
    • eCPM
    • Bid Rate (%) for DSP
    • Bid win rate for DSP
    • Bid win rate for Buyer
    • Bid win rate for Advertiser
    • Non-zero bids received

    Last 30 days

    Top 25 by Revenue

    This report provides information about the performance of

    your inventory on the basis of site sections.

    Site Performance Report

    Site > Date

    Revenue, Paid Impressions,

    the buyers and the DSPs and advertisers associated with them.

    Channel Breakdown

    • Channel
    • Site
    • Date
    • Revenue
    • Total Impressions
    • Paid Impressions
    • Fill Rate
    • eCPM

    Last 30 days

    Bar

    None

    Top

    25 Top 25

    10 by Revenue

    This report provides information about the daily performance of your sites.

    Today's Revenue Report

    Site > Hour

    Revenue, Paid Impressions, eCPM

    Today

    Line

    None

    View sales channel performance by site and date.

    Daily Revenue Report

    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 50 by Revenue

    This report provides information about

    current day's

    the performance of your

    sites

    inventory on

    an hourly

    a daily basis.

    Top 100 advertisers by Revenue ReportTop Advertisers ReportVideo Error InsightsVideo Insights

    Video-Banner Breakdown

    Ad Format >

    Deal Summary

    • Deal ID
    • Date
    • Revenue
    ,
    • Paid Impressions
    ,
    • eCPM
    • Total Impressions

    Last 30 days

    Pie

    None

    Top

    10

    25 by Revenue

    This report provides information about the

    distribution

    daily performance of your

    inventory across banner and video ad tags.Viewability ReportWrapper Bid Activity ReportWrapper Latency ReportWrapper Revenue ReportWrapper S2S Report

    Ad Size Report

    Ad Size > Date

    Paid Impressions, eCPM, Spend, Avg. bid eCPM for Buyer

    Last 7 days

    Bar

    None

    Top 25 by Spend

    This report provides information about the daily performance of the ad sizes.

    Ad Size Report

    Ad Size > Date

    Spend, Paid Impressions, eCPM

    Last 7 days

    Bar

    None

    Top 25 by Spend

    This report provides information about the daily performance of the ad sizes.

    Advertiser Category Insights

    Category > Advertiser

    Spend, Paid Impressions, eCPM

    Last 7 days

    Pie

    None

    Top 25 by Spend

    This report provides information about the performance of the advertiser categories and the advertisers associated with them.

    Advertiser Insights

    Advertiser

    Paid Impressions, eCPM, Spend, Avg. bid eCPM for Buyer

    Last 7 days

    Pie

    None

    Top 25 by Spend

    This report provides information about the performance of the advertisers.

    Advertiser Insights

    Advertiser

    Spend, Paid Impressions, eCPM

    Last 7 days

    Pie

    None

    Top 25 by Spend

    This report provides information about the performance of the advertisers.

    Advertiser Opportunity Insights

    Advertiser > Channel

    Paid Impressions, eCPM, Spend, Total lost bids for Buyer, Lost Bids (Floor), Lost Bids (Auction), Lost Bids (Block-list), Lost Bids (Deal White Listed Flag), Bid loss rate for Buyer

    Last 7 days

    Bar

    None

    Top 25 by Total lost bids for Buyer

    This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

    Advertiser Opportunity Insights

    Advertiser > Channel

    Paid Impressions, eCPM, Spend, Total bid responses, Bid Rate (%) for DSP, Bid loss rate for DSP, Lost Bids (Floor), Lost Bids (Auction), Lost Bids (Block-list), Lost Bids (Deal White Listed Flag)

    Last 7 days

    Bar

    None

    Top 25 by Lost Bids (Auction)

    This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

    Channel Breakdown

    Channel > Date

    Spend, Paid Impressions, eCPM

    Last 7 days

    Bar

    None

    Top 25 by Spend

    This report provides information about the daily performance of the channels and the sites through the impressions were monetized.

    Daily Spend Report

    Date

    Spend, Paid Impressions, eCPM

    Last 7 days

    Line

    None

    Top 25 by Spend

    This report provides information about the performance of your budget on a daily basis.

    Deal Summary

    Deal > Date

    Spend, Paid Impressions, eCPM

    Last 7 days

    Bar

    None

    Top 25 by Spend

    This report provides information about the daily performance of your Marketplace Deals.

    Desktop-Mobile Breakdown

    Platform > Date

    Paid Impressions, eCPM, Spend, Avg. bid eCPM for Buyer

    Last 7 days

    Pie

    None

    Top 25 by Spend

    This report provides information about the daily performance of the impressions monetized through various platforms.

    Desktop-Mobile Breakdown

    Platform > Date

    Spend, Paid Impressions, eCPM

    Last 7 days

    Pie

    None

    Top 25 by Spend

    This report provides information about the daily performance of the impressions monetized through various platforms.

    Detailed Lost Bids Report

    Publisher > Site

    Paid Impressions, eCPM, Spend, Total lost bids for Buyer, Bid loss rate for Buyer, Lost Bids (Floor), Lost Bids (Auction), Lost Bids (Block-list), Lost Bids (Deal White Listed Flag)

    Last 7 days

    Bar

    None

    Top 25 by Total lost bids for Buyer

    This report provides information about details about the bids lost by the buyer and their reasons on the basis of publishers.

    Detailed Lost Bids Report

    Publisher > Site

    Paid Impressions, eCPM, Spend, Non-zero bid responses, Non-zero bids received, Lost Bids (Floor), Lost Bids (Auction), Lost Bids (Block-list), Lost Bids (Deal White Listed Flag), Total lost bids for DSP

    Last 7 days

    Bar

    None

    Top 25 by Spend

    This report provides information about details about the bids lost by the buyer and their reasons on the basis of publishers.

    DSP Spend Report

    DSP > Date

    Spend, Paid Impressions, eCPM

    Last 30 days

    Line

    None

    Top 25 by Spend

    This report provides information about the daily performance of the DSPs.

    Detailed PMP Report

    Deal > Advertiser

    Paid Impressions, eCPM, Spend, Non-zero bids received, Total lost bids for Buyer, Bid Rate (%) for Buyer, Bid win rate for Buyer

    Last 7 days

    Bar

    None

    Top 25 by Spend

    This report provides information about the performance of the Marketplace Deals on the basis of advertisers.

    Detailed PMP Report

    Deal > Advertiser

    Paid Impressions, eCPM, Spend, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Total lost bids for DSP, Bid Rate (%) for DSP, Bid win rate for DSP, Bid win rate for Advertiser

    Last 7 days

    Bar

    None

    Top 10 by Spend

    This report provides information about the performance of the Marketplace Deals on the basis of advertisers.

    Publisher Performance Report

    Publisher > Site > Date

    Paid Impressions, eCPM, Spend, Avg. bid eCPM for Buyer

    Last 7 days

    Bar

    None

    Top 25 by Spend

    This report provides information about the daily performance of the publishers and their sites.

    Publisher Performance Report

    Publisher > Site > Date

    Spend, Paid Impressions, eCPM

    Last 7 days

    Bar

    None

    Top 25 by Spend

    This report provides information about the daily performance of the publishers and their sites.

    Today's Revenue Report

    Hour

    Paid Impressions, eCPM, Spend, Avg. bid eCPM for Buyer

    Today

    Line

    None

    Bottom 100 by Hour

    This report provides information about current day's performance of the impressions on an hourly basis.

    Today's Revenue Report

    Hour

    Spend, Paid Impressions, eCPM

    Today

    Line

    None

    Bottom 25 by Hour

    This report provides information about current day's performance of the impressions on an hourly basis.

    Advanced Reports

    Report

    Dimensions

    Metrics

    Time Interval

    Default Graph

    Dimension Value Filter

    Top/Bottom Filter

    Description

    Top Advertiser PMP Opportunities

    Advertiser > Buyer

    Paid Impressions, eCPM, Revenue, Non-zero bids received, Total lost bids for Advertiser, Bid win rate for Advertiser, Avg. bid eCPM for Advertiser, Lost Bids (Floor), Lost Bids (Auction), Lost Bid (Block-list)

    Last 7 days

    Bar

    Channel: PMP

    Top 25 by Non-zero bids received

    This report provides information about the opportunities for proposing Marketplace Deals with various advertisers and buyers associated with them.

    Top Buyer PMP Opportunities

    Buyer > Advertiser

    Paid Impressions, eCPM, Revenue, Non-zero bid responses, Non-zero bids received, Total lost bids for Buyer, Total lost bids for Advertiser, Avg. bid eCPM for Buyer, Avg. bid eCPM for Advertiser

    Last 7 days

    Pie

    Channel: PMP

    Top 25 by Non-zero bids received

    This report provides information about the opportunities for proposing Marketplace Deals with various buyers and advertisers associated with them.

    PMP Dropped Advertiser Revenue

    Advertisers

    Revenue, Paid Impressions, eCPM

    Last 7 days over 7 days

    Bar

    Channel:PMP

    Top 25 by -ive Change in Revenue over previous period

    This report provides information about the loss in the Marketplace Deals' revenue from advertisers.

    PMP Dropped Buyer Revenue

    Buyer

    Revenue, Paid Impressions, eCPM

    Last 7 days over 7 days

    Bar

    Channel:PMP

    Top 25 by -ive Change in Revenue over previous period

    This report provides information about the loss in the Marketplace Deals' revenue from buyers.

    Top Misconfigured Deals

    Deal ID

    Paid Impressions, eCPM, Revenue, Bid Rate (%) for DSP

    Yesterday

    Bar

    Bid Rate (%) for DSP < 80

    Bottom 25 by Bid Rate (%) for DSP

    This report provides information about the Marketplace Deals which have low bid rates.

    Top Underbidding Deals

    Deal ID

    Paid Impressions, eCPM, Revenue, Bid win rate for DSP

    Yesterday

    Line

    Bid win rate for DSP < 50

    Bottom 25 by Bid win rate for DSP

    This report provides information about the Marketplace Deals which have low win rates.

    Platform-Channel Insights

    Platform > Channel

    Spend, Paid Impressions, eCPM

    Last 7 days

    Pie

    None

    Top 10 by Spend

    This report provides information about the monetization of the impressions across multiple platforms and channels.

    Top Lost Opportunities

    Publisher > Site

    Paid Impressions, eCPM, Spend, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Total lost bids for DSP, Bid Rate (%) for DSP, Bid win rate for DSP, Total bid responses

    Last 7 days

    Bar

    Channel: PMP

    Top 25 by Non-zero bids received

    This report provides information about the bids which did not win impressions on publishers and their sites.

    Top Misconfigured Deals

    Deal ID

    Paid Impressions, eCPM, Spend, Bid Rate (%) for DSP

    Yesterday

    Bar

    Bid Rate (%) for DSP < 80

    Bottom 25 by Bid Rate (%) for DSP

    This report provides information about the Marketplace Deals which have low bid rates.

    Top Publisher PMP Opportunities

    Publisher > Site

    Paid Impressions, eCPM, Spend, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Total lost bids for DSP, Bid Rate (%) for DSP, Bid win rate for DSP, Total bid responses

    Last 7 days

    Bar

    Channel: PMP

    Top 25 by Spend

    This report provides information about the opportunities for proposing Marketplace Deals with various publishers and their sites.

    Top Underbidding Deals

    Deal ID

    Paid Impressions, eCPM, Spend, Bid win rate for DSP

    Yesterday

    Bar

    Bid win rate for DSP < 50

    Bottom 25 by Bid win rate for DSP

    This report provides information about the Marketplace Deals which have low win rates.

    Top Lost Opportunities

    Publisher > Site

    Paid Impressions, eCPM, Spend, Non-zero bids received, Bid win rate for Buyer, Avg. bid eCPM for Buyer, Bid Rate (%) for Buyer

    Last 7 days

    Bar

    Channel: Open Exchange

    Bottom 25 by Bid win rate for Buyer

    This report provides information about the bids which did not win impressions on publishers and their sites.

    Top Misconfigured Deals

    Deal ID

    Paid Impressions, eCPM, Spend, Bid Rate (%) for Buyer

    Yesterday

    Bar

    Bid Rate (%) for Buyer < 80

    Bottom 25 by Bid Rate (%) for Buyer

    This report provides information about the Marketplace Deals which have low bid rates.

    Top Publisher PMP Opportunities

    Publisher > Site

    Paid Impressions, eCPM, Spend, Non-zero bids received, Bid win rate for Buyer, Avg. bid eCPM for Buyer, Bid Rate (%) for Buyer

    Last 7 days

    Bar

    Channel: Open Exchange

    Top 25 by Non-zero bids received

    This report provides information about the opportunities for proposing Marketplace Deals with various publishers and their sites.

    Top Underbidding Deals

    Deal ID

    Paid Impressions, eCPM, Spend, Bid win rate for Buyer

    Yesterday

    Bar

    Bid win rate < 50

    Bottom 25 by Bid win rate

    This report provides information about the Marketplace Deals which have

    Marketplace Deals.

    Deal Video Error Insights
    • Date
    • Ad Tag
    • Site
    • Video Error
    • Video Error Count

    Last 7 days

    N/A


    Video Error insights for deals.
    Deal Video Insights 
    • Date
    • Site
    • Ad Tag
    • Revenue
    • Paid Impressions
    • eCPM
    • 25% View
    • 50% View
    • Completed
    • View Through Rate
    • Video Clicks

    Last 7 days

    Top 10 by Revenue

    Video Quartile Insights for deals.
    Demand Insights - Ad NetworkAd Network (Variant)
    • Revenue
    • Total Impressions
    • Paid Impressions
    • Net Passback Impressions
    • Fill Rate
    • eCPM

    Last 7 days

    Top 25 by Revenue

    Insights about total impressions consumed by network channel.
    Demand Insights - DSPDSP
    • Revenue
    • Total Impressions
    • Paid Impressions
    • Fill Rate
    • eCPM

    Last 7 days

    Top 25 by Revenue

    Insights about total impressions consumed by DSP channel.
    Demand Sources
    • DSP
    • Country
    • Buyer
    • Revenue
    • Paid Impressions
    • Fill Rate
    • eCPM

    Last 7 days

    Top 10 by Paid Impressions

    Top Demand Sources by DSPs.

    Desktop-Mobile Breakdown

    • Platform
    • Date
    • Revenue
    • Paid Impressions
    • eCPM
    • Total Impressions

    Last 30 days

    Top 10 by Revenue

    Analyze platform performance by date.

    Detailed Lost Bids Report

    • DSP
    • Advertiser
    • Paid Impressions
    • eCPM
    • Revenue
    • Total bids requests for DSP
    • Total lost bids for DSP
    • Total lost bids for Advertiser
    • Bid Rate (%) for DSP
    • Bid win rate for DSP
    • Bid win rate for Buyer
    • Bid win rate for Advertiser

    Last 30 days

    Top 25 by Revenue

    Analyze lost bids from DSPs for each advertiser.

    Detailed PMP Report

    • Buyer
    • Deal
    • Advertiser
    • Paid Impressions
    • eCPM
    • Revenue
    • Non-zero bid responses
    • Total lost bids for Buyer
    • Total lost bids for Advertiser
    • Bid win rate for Buyer
    • Bid win rate for Advertiser

    Last 30 days

    Top 25 by Revenue

    View PMP publisher bidding activity by deal and advertiser.

    Domain Viewability Report
    • Date
    • Ad Format
    • Platform
    • Inventory Source
    • DSP
    • Total Sampled Impressions
    • Measured Impressions
    • Viewable Impressions
    • Viewability %
    • Measurability %
    Yesterday

    Sampled domain level measurability and viewability scores for your banner and video inventory.

    DSP Insights Report
    • DSP
    • Ad Tag
    • Site
    • Revenue
    • Paid Impressions
    • eCPM
    • Total Impressions

    Last 7 days

    Top 100 by Revenue

    DSP revenue by Site and Ad Tag over the past 7 days.

    DSP Performance Report

    • DSP
    • Date
    • Paid Impressions
    • eCPM
    • Revenue
    • Total bids requests for DSP
    • Non-zero bid responses
    • Non-zero bids received
    • Bid Rate (%) for DSP
    • Bid win rate for DSP
    • Avg. bid eCPM for DSP
    • Lost Bids (Floor)

    Last 30 days

    Top 25 by Paid Impressions

    Analyze DSP performance by date.

    Geography Report

    • Country
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 25 by Revenue

    View inventory performance by country and date.

    Identity DSP Partner Report

    See Identity reports
    Identity DSP Report See Identity reports
    Identity Pub Partner ReportSee Identity reports
    Identity Pub ReportSee Identity reports
    Lost Opportunity Insights ReportAdvertiser
    • Paid Impressions
    • eCPM
    • Revenue
    • Lost Bids eCPM for Advertiser
    • Lost Bids Total Amount
    • Lost Bids Amount (Floor)
    • Lost Bids Amount (Auction)
    • Lost Bids eCPM (Auction)
    • Lost Bids Amount (Block-list)
    • Lost Bids Amount (Deal White Listed Flag)
    • Lost Bid Count (Creative Block)
    • Lost Bid Amount (Creative Block)
    Last 7 daysLost Bids by category for Advertisers over the past 7 days.
    Platform Insights (Mobile)Platform
    • Revenue
    • Paid Impressions
    • Fill Rate
    • eCPM
    • Clicks
    • Click Through Rate
    Last 7 daysMobile Insights by Device and OS.

    Section Insights

    • Section
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 25 by Revenue

    View section performance by date.

    Site Performance Report

    • Site
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 25 by Revenue

    View site performance by date.

    Today's Revenue Report

    • Site
    • Hour
    • Revenue
    • Paid Impressions
    • eCPM

    Today

    Top 25 by Revenue

    View hourly inventory performance by current date.

    Top 100 advertisers by Revenue ReportAdvertiser
    • Revenue
    • Paid Impressions
    • eCPM

    Last 7 days

    Top 100 by Revenue

    Top 100 advertisers by revenue over the past 7 days.
    Top Advertisers Report
    • Advertiser
    • Buyer
    • Paid Impressions
    • Total Impressions
    • eCPM
    • Revenue
    • Avg. bid eCPM for Advertiser

    Last 7 days

    Top 25 by Revenue

    Top Advertisers by Revenue.
    Video Error InsightsVideo ErrorVideo Error CountLast 7 daysInsight into video error count.
    Video Insights
    • Date
    • Ad Tag
    • Site
    • Revenue
    • Paid Impressions
    • eCPM
    • 25% View
    • 50% View
    • 75% View
    • Completed
    • View Through Rate
    • Video Clicks

    Last 7 days

    Top 10 by Revenue

    Video Insights.

    Video-Banner Breakdown

    • Ad Format
    • Date
    • Revenue
    • Paid Impressions
    • eCPM

    Last 30 days

    Top 10 by Revenue

    Analyze video and banner performance by date.

    Viewability Report
    • Date
    • Site
    • Ad Format
    • Platform
    • Deal
    • DSP
    • Buyer
    • Total Sampled Impressions
    • Measured Impressions
    • Viewable Impressions
    • Viewability %
    • Measurability %
    Last 7 daysSampled measurability and viewability scores for your banner and video inventory.
    Wrapper Bid Activity ReportSee OpenWrap Analytics
    Wrapper Latency ReportSee OpenWrap Analytics
    Wrapper Revenue ReportSee OpenWrap Analytics
    Wrapper S2S ReportSee OpenWrap Analytics

    Advanced reports

    Advanced reports provide insights into both high-performing and problem areas. These reports are designed to help you see what's working well and what areas you need to troubleshoot to improve performance.

    Report name

    Dimensions

    Dimension used as a filter

    Metrics

    Time Interval

    Top/Bottom Filter

    Description

    Deal Health Report

    Deal

    Channel
    • eCPM
    • Revenue
    • Fill Rate
    • Non-zero bids received
    • Bid Rate (%) for DSP
    • Bid win rate for Advertiser
    • Lost Bids (Floor)
    • Lost Bids (Auction)
    • Lost Bids (Block-list)
    • Lost Bids (Deal White Listed Flag)

    Last 7 days

    Top 10 by Revenue

    Metrics to help optimize PMP deals.
    Deal Viewability Report
    • Date
    • Deal
    • Ad Format
    • Platform
    • Inventory Source
    • DSP
    N/A
    • Total Sampled Impressions
    • Measured Impressions
    • Viewable Impressions
    • Viewability %
    • Measurability %

    Yesterday

    N/A

    Sampled deal level measurability and viewability scores for your banner and video inventory.

    Domain Report

    See Domain reports.

    Domain Report (includes non-allowlisted domains)
    • Date
    • Site
    • Ad Tag
    • Page URL
    • Campaign
    • Passback Reason
    N/A
    • Total Requests
    • Overall Passback Impressions
    • Paid Impressions
    • Revenue

    Yesterday

    N/A

    Domain report that includes non-allowlisted domains.
    eCPM Histogram Report
    • eCPM Bucket
    N/A
    • Paid Impressions
    • Revenue

    Last 7 days

    N/A

    Number of winning bids across eCPM ranges
    PubMatic Bid Insights
    • Date
    • Site
    • Ad Tag
    N/A
    • Total Requests
    • PubMatic Bids (Unique)
    • Avg. PubMatic bid eCPM
    • PubMatic Bid Amount
    • Paid Impressions
    • Revenue
    • PubMatic Bid Loss Rate

    Last 7 days

    Top 10 by Paid Impressions

    Server-side and Tracker-side metrics for Header bidding publishers.
    Tag Level Viewability Report
    • Date
    • Site
    • Ad Tag
    • Ad Format
    • Platform
    • DSP
    • Buyer
    N/A
    • Total Sampled Impressions
    • Measured Impressions
    • Viewable Impressions
    • Viewability %
    • Measurability %

    Last 7 days

    N/A

    Sampled tag level measurability and viewability scores for your banner and video inventory.

    Top Advertiser PMP Opportunities

    • Advertiser
    • Buyer
    Channel
    • Paid Impressions
    • eCPM
    • Revenue
    • Non-zero bids received
    • Total lost bids for Advertiser
    • Bid win rate for Advertiser
    • Avg. bid eCPM for Advertiser
    • Lost Bids (Floor)
    • Lost Bids (Auction)
    • Lost Bids (Block-list)

    Last 7 days

    Top 25 by Non-zero bids received

    View advertisers with heavy PMP bidding activity.

    Top Buyer PMP Opportunities

    • Buyer
    • Advertiser
    Channel
    • Paid Impressions
    • eCPM
    • Revenue
    • Non-zero bid responses
    • Non-zero bids received
    • Total lost bids for Buyer
    • Total lost bids for Advertiser
    • Avg. bid eCPM for Buyer
    • Avg. bid eCPM for Advertiser

    Last 7 days

    Top 25 by Non-zero bids received

    View buyers with heavy PMP bidding activity.

    Top Misconfigured Deals

    Deal

    None
    • Paid Impressions
    • eCPM
    • Revenue
    • Bid Rate (%) for DSP

    Yesterday

    Bottom 25 by Bid Rate (%) for DSP

    View deals with extremely low bid rates.

    Top Underbidding Deals

    Deal

    None
    • Paid Impressions
    • eCPM
    • Revenue
    • Bid win rate for Buyer

    Yesterday

    Bottom 25 by Bid win rate for Buyer

    View deals with extremely low win rates.