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  1. From the main navigation menu, select Analytics > Report Builder
  2. Select Programmatic or Wrapper Wrapper from the drop-down list.
  3. Select the Time period for your report. If you want to do a time comparison, select Custom and choose the dates in the modal. See Time Comparison Reports for more information. 
  4. Select up to ten Dimensions and ten Metrics. Some things to know before making your selections:

    • You can select up to ten dimensions, but only five will display data in the report. Dimensions can also be used as filters. This is useful if you don't want to view data for a dimension in a report, but want to use it to filter the values of other dimensions.

    • For a description of dimensions and metrics, hover over the i icon.
    • When you select an item, it's added to the Selected panel on the right side of the page. To remove a selection, click the X to the right of the item name.
    • If a dimension or metric is greyed out, it's because it conflicts with another selected item(s). Hover over the ! icon to the right of the item name to find out what's conflicting. If you want to remove the conflict and add the item, select click here in the modal. 
  5. If you want to add filters, click Select Filters at the bottom of the page (this is optional).
    1. You can Show the Top or Bottom 10, 25, 50 or 100 dimensions by one of the metrics you've selected. Click the metric to select a different metric. 
    2. Hover over the grey funnel icon and then click Use as a Filter.  
  6. Click Generate Report. It may take a few seconds for the report to display.
  7. If you want to save this report parameters for future use, click Save.
  8. If you saved this report and want to view it in the future, go to the main navigation menu and select Analytics > Existing Reports > click the Custom tab.
  9. To edit, share, schedule, or delete a report, click the Actions menu icon in to the left of the report name and follow the instructions in the modal.

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Info

The dimensions listed below will report results as "Other" in reporting if the value does not meet the associated threshold for that week. If the dimension value begins reporting more than the threshold gross revenue for the week, it will then be reported individually (with specific results) starting the following week.

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DimensionThreshold
Advertiser & Advertiser Domain> $10 in spend across the PubMatic platform in a week
Site> $10 in revenue gross in a week
Ad Tag> $5 in spend in a week
Ad Size32 predefined ad sizes (expand list below). Others will be reported as Unknown.

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UI Expand
titleSupported ad sizes

300x250
0x0
320x50
728x90
300x600
160x600
970x250
300x50
320x100
336x280
320x480
320x320
300x300
120x600
970x90
320x240
250x250
930x180
550x900
980x600
2000x1400
300x1050
1800x1000
980x240
800x250
300x100
980x400
320x250
320x400
980x120
468x400
300x431

Example:

Ad Tag DimensionRevenue tag dimensionGross revenue per week
1$3
2$4
3$20
4$21
5$25

 the above would be reported as:

Ad Tag DimensionRevenue tag dimensionGross revenue per week
3$20
4$21
5$25
Other$7

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