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Basic reports provide insights related to general revenue. Image RemovedThis table provides details about 

Report

Dimensions

Metrics

Time Interval &
Top/bottom filter

Description

Ad Size Performance

  • Ad Size
  • Date
  • Revenue
  • Paid
  • Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the daily performance of the ad sizes.

Ad Tag Insights

  • Site
  • Ad Tag
  • Date
  • Revenue
  • Paid
  • Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the daily performance of the ad sizes grouped by their sites.

Advertiser Category Insights

  • Category
  • Advertiser
  • Paid
  • Impressions
  • eCPM
  • Revenue
  • Avg. bid eCPM for Advertiser

Last 7 days

Top 25 by Revenue

This report provides information about the performance of the advertiser categories and the advertisers associated with them.

Advertiser Insights

  • Advertiser
  • Buyer
  • Paid
  • Impressions
  • eCPM
  • Revenue
  • Avg. bid eCPM for Advertiser

Last 7 days

Top 25 by Revenue

This report provides information about the performance of the advertisers and the buyers associated with them.

Advertiser Opportunity Insights

  • Advertiser
  • Channel
  • Paid Impressions
  • eCPM
  • Revenue
  • Non-zero bids received
  • Total lost bids for Advertiser
  • Bid win rate for Advertiser
  • Avg. bid eCPM for Advertiser
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bid (Blocklist)

Last 30 days

Top 25 by Total lost bids for Advertiser

This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

Buyer Insights

  • Buyer
  • DSP
  • Advertiser
  • Revenue
  • Paid Impressions
  • eCPM
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Buyer
  • Bid win rate for Advertiser
  • Non-zero bids received

Last 30 days

Top 25 by Revenue

This report provides information about the performance of the buyers and the DSPs and advertisers associated with them.

Channel Breakdown

  • Channel
  • Site
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 10 by Revenue

This report provides information about the daily performance of the channels and the sites through the impressions were monetized.

Daily Revenue Report

Date

  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 50 by Revenue

This report provides information about the performance of your inventory on a daily basis.

Deal Summary

  • Deal ID
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the daily performance of your Marketplace Deals.

Deal Video Error InsightsDate
Last 7 daysVideo Error insights for deals.
Deal Video Insights 


Video Quartile Insights for deals.
Demand Insights - Ad Network


Insights about total impressions consumed by network channel.
Demand Insights - DSP


Insights about total impressions consumed by DSP channel.
Demand Sources


Top Demand Sources by DSPs.

Desktop-Mobile Breakdown

  • Platform
  • Date
  • Paid Impressions
  • eCPM
  • Revenue

Last 30 days

Top 10 by Revenue

This report provides information about the daily performance of your inventory monetized through various platformsAnalyze platform performance by date.

Detailed Lost Bids Report

  • DSP
  • Advertiser
  • Paid Impressions
  • eCPM, Revenue
  • Total bids requests for DSP
  • Total lost bids for DSP
  • Total lost bids for Advertiser
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Buyer
  • Bid win rate for Advertiser

Last 30 days

Top 25 by Revenue

This report provides information about the impact of the Analyze lost bids from DSPs which lost in the auctionfor each advertiser.

Detailed PMP Report

  • Buyer
  • Deal
  • Advertiser
  • Paid Impressions
  • eCPM
  • Revenue
  • Non-zero bid responses
  • Total lost bids for Buyer
  • Total lost bids for Advertiser
  • Bid win rate for Buyer
  • Bid win rate for Advertiser

Last 30 days

Top 25 by Revenue

This report provides information about the performance of the Marketplace Deals on the basis of buyers and advertisers.View PMP publisher bidding activity by deal and advertiser.

Domain Viewability Report


Sampled domain level measurability and viewability scores for your banner and video inventory.
DSP Insights Report


DSP revenue by Site and Ad Tag over the past 7 days.

DSP Performance Report

  • DSP
  • Date
  • Paid Impressions
  • eCPM
  • Revenue
  • Total bids requests for DSP
  • Non-zero bid responses
  • Non-zero bids received
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Avg. bid eCPM for DSP
  • Lost Bids (Floor)

Last 30 days

Top 25 by Paid Impressions

This report provides information about the daily performance of the DSPsAnalyze DSP performance by date.

Geography Report

  • Country
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the distribution of your monetization across various geographical locationsView inventory performance by country and date.

Legacy Viewability Report


Legacy Viewability report.
Lost Opportunity Insights Report


Lost Bids by category for Advertisers over the past 7 days.
Platform Insights (Mobile)


Mobile Insights by Device and OS.

Section Insights

  • Section
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the performance of your inventory on the basis of site sectionsView section performance by date.

Site Performance Report

  • Site
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 25 by Revenue

This report provides information about the daily performance of your sitesView site performance by date.

Today's Revenue Report

  • Site
  • Hour
  • Revenue
  • Paid Impressions
  • eCPM

Today

Top 25 by Revenue

This report provides information about current day's performance of your sites on an hourly basisView hourly inventory performance by current date.

Top 100 advertisers by Revenue Report


The top Top 100 advertisers by revenue over the past 7 days.
Top Advertisers Report


Top Advertisers by Revenue.
Video Error Insights


Video Error Insights. 
Video Insights


Video Insights.

Video-Banner Breakdown

  • Ad Format
  • Date
  • Revenue
  • Paid Impressions
  • eCPM

Last 30 days

Top 10 by Revenue

This report provides information about the distribution of your inventory across banner and video ad tagsAnalyze video and banner performance by date.

Viewability Report


Sampled measurability and viewability scores for your banner and video inventory.
Wrapper Bid Activity Report


Wrapper Bid Activity Report.
Wrapper Latency Report


Wrapper Latency Report.
Wrapper Revenue Report


Wrapper Revenue Report.
Wrapper S2S Report


Wrapper S2S Report.










Ad Size Report

  • Ad Size
  • Date
  • Paid Impressions
  • eCPM
  • Spend
  • Avg. bid eCPM for Buyer

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of the ad sizes.

Ad Size Report

  • Ad Size
  • Date
  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of the ad sizes.

Advertiser Category Insights

  • Category
  • Advertiser
  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the performance of the advertiser categories and the advertisers associated with them.

Advertiser Insights

Advertiser

  • Paid Impressions
  • eCPM
  • Spend
  • Avg. bid eCPM for Buyer

Last 7 days

Top 25 by Spend

This report provides information about the performance of the advertisers.

Advertiser Insights

Advertiser

  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the performance of the advertisers.

Advertiser Opportunity Insights

  • Advertiser
  • Channel
  • Paid Impressions
  • eCPM, Spend
  • Total lost bids for Buyer
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bids (Block-list)
  • Lost Bids (Deal White Listed Flag)
  • Bid loss rate for Buyer

Last 7 days

Top 25 by Total lost bids for Buyer

This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

Advertiser Opportunity Insights

  • Advertiser
  • Channel
  • Paid Impressions
  • eCPM, Spend
  • Total bid responses
  • Bid Rate (%) for DSP
  • Bid loss rate for DSP
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bids (Block-list)
  • Lost Bids (Deal White Listed Flag)

Last 7 days

Top 25 by Lost Bids (Auction)

This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions.

Channel Breakdown

  • Channel
  • Date
  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of the channels and the sites through the impressions were monetized.

Daily Spend Report

Date

  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the performance of your budget on a daily basis.

Deal Summary

  • Deal
  • Date
  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of your Marketplace Deals.

Desktop-Mobile Breakdown

  • Platform
  • Date
  • Paid Impressions
  • eCPM
  • Spend
  • Avg. bid eCPM for Buyer

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of the impressions monetized through various platforms.

Desktop-Mobile Breakdown

  • Platform
  • Date
  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of the impressions monetized through various platforms.

Detailed Lost Bids Report

  • Publisher
  • Site
  • Paid Impressions
  • eCPM
  • Spend
  • Total lost bids for Buyer
  • Bid loss rate for Buyer
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bids (Block-list)
  • Lost Bids (Deal White Listed Flag)

Last 7 days

Top 25 by Total lost bids for Buyer

This report provides information about details about the bids lost by the buyer and their reasons on the basis of publishers.

Detailed Lost Bids Report

  • Publisher
  • Site
  • Paid Impressions
  • eCPM
  • Spend
  • Non-zero bid responses
  • Non-zero bids received
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bids (Block-list)
  • Lost Bids (Deal White Listed Flag)
  • Total lost bids for DSP

Last 7 days

Top 25 by Spend

This report provides information about details about the bids lost by the buyer and their reasons on the basis of publishers.

DSP Spend Report

  • DSP
  • Date
  • Spend
  • Paid Impressions
  • eCPM

Last 30 days

Top 25 by Spend

This report provides information about the daily performance of the DSPs.

Detailed PMP Report

  • Deal
  • Advertiser
  • Paid Impressions
  • eCPM
  • Spend
  • Non-zero bids received
  • Total lost bids for Buyer
  • Bid Rate (%) for Buyer
  • Bid win rate for Buyer

Last 7 days

Top 25 by Spend

This report provides information about the performance of the Marketplace Deals on the basis of advertisers.

Detailed PMP Report

  • Deal
  • Advertiser
  • Paid Impressions
  • eCPM
  • Spend
  • Total bids requests for DSP
  • Non-zero bid responses
  • Non-zero bids received
  • Total lost bids for DSP
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Advertiser

Last 7 days

Top 10 by Spend

This report provides information about the performance of the Marketplace Deals on the basis of advertisers.

Publisher Performance Report

  • Publisher
  • Site
  • Date
  • Paid Impressions
  • eCPM
  • Spend
  • Avg. bid eCPM for Buyer

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of the publishers and their sites.

Publisher Performance Report

  • Publisher
  • Site
  • Date
  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top 25 by Spend

This report provides information about the daily performance of the publishers and their sites.

Today's Revenue Report

Hour

  • Paid Impressions
  • eCPM
  • Spend
  • Avg. bid eCPM for Buyer

Today

Bottom 100 by Hour

This report provides information about current day's performance of the impressions on an hourly basis.

Today's Revenue Report

Hour

  • Spend
  • Paid Impressions
  • eCPM

Today

Bottom 25 by Hour

This report provides information about current day's performance of the impressions on an hourly basis.

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