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Ad Attributes

Ad Format

Type of ad associated with the impression. For example, video, display.

Ad Size

Size of ad associated with the impression.

Buyer

Ad Network (Group)

Name of the parent ad network which monetized the impression.

Note: This dimension can be combined only with the following dimensions - Ad Format, Ad Size, Ad Network (Variant), Category, Ad Tag, Fold Position (Placement), Secure Status, Site, Date and Hour.

Ad Network (Variant)

Name of the ad network's campaign which monetized the impression.

Note: This dimension can be combined only with the following dimensions - Ad Format, Ad Size, Ad Network (Group), Category, Ad Tag, Fold Position (Placement), Secure Status, Site, Date and Hour.

Advertiser

Name of the advertiser associated with the ad.

Advertiser Domain

Domain Name (web address) of the Advertiser. These domains are identified by the landing page of the impression displayed.

Buyer

Name of the ATD, agency or buyer associated with the DSP who won the impression.


Note: For non-zero bids, you need to select the NonZero Bids Received bid matrics rather than NonZero Bids Response metrics.

Campaign

Name of the RTB campaign which won the impression.

Category

Category of the advertiser associated with the ad.

Note: Both PubMatic categories and IAB categories will be displayed. PubMatic categories will be prefixed with pm. Example, pm_<categoryName>, pm_fashion. 

DSP

Name of the DSP who won the impression.

Deal

Name of the Marketplace deal which won the impression.

Note: This dimension can be combined only with the following dimensions - Ad Format, Ad Size, Advertiser, Buyer, Category, DSP, Platform, Site, Date and Hour.

Inventory

Ad Tag

Name of the ad tag using which an impression was requested.

Cookied Bid

Indicates whether the DSP's cookies were dropped or not when an impression was requested.

Fold Position (Placement)

Fold placement associated with the ad tag from which an impression was requested.

Placement Type


Excerpt
Identifies an impression's placement as one of the following types: In-Banner, In-Article, In-Feed, Interstitial/Slide/Floating, Rewarded, or No Not Available.


Secure Status

Indicates whether the inventory is secure or not.

Site

URL of the site from which an impression was requested.

Vertical

Category of the site from which an impression was requested.

General

Channel

Sales channel through which the impression was won. For example, PMP, RTB

Platform

Platform through which an impression was requested. For example, Web, Mobile Web.

Geography 

Country

Country from which an impression was requested.

Time Units

Date

Date (in the YYYY-MM-DD format) on which an impression was requested.

Hour

Time (in the 24-hour HH format) at which an impression was received. This dimension can only be used for records generated in the last 48 hours.

Month

Month (YYYY-MM-format) at which an impression was received.

Mobile 

Mobile - Device ID Present

Indicates whether the user's device ID is present or not in the impression requests.

Mobile - Device ID Type

Type of device ID used by the visitor to generate an impression request.

Mobile - Device Type

Type of device used by the visitor to generate an impression request.

Mobile - Geo Source

Source using which the geographical location of the visitor has been provided.

Mobile - Lat/Long

Indicates whether the latitude/longitude details of the visitor have been included in the impression request or not.

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