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Programmatic time presets, dimensions, and metrics are described in this section. For wrapper descriptions see below.

Time presets

Programmatic reporting time presets are described in the following table. For wrapper time preset see below.

Time presets

TodayView reporting for today only. This preset can't be select when Date is also selected.
YesterdayReport will generate data for yesterday.
Last 7 DaysReport will generate data for the last 7 days.
Last 30 DaysReport will generate data for the 30 days.
Last WeekReport will generate data for the last week.
This MonthReport will generate data for this month.
Last MonthReport will generate data for last month.
Quarter-to-DateReport will generate data for this quarter to date.
CustomReport will generate data based on the time internal you choose.

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Programmatic reporting dimensions are described in the following tables. See wrapper reporter dimensions below.

Warning
You can select up to ten dimensions, but only five will display in the report. Dimensions can also be used as filters. This is useful if you don't want to view data for a dimension in a report, but want to use it to filter the values of other dimensions.

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This section provides descriptions for PubMatic Wrapper Time Presets, Dimensions, and Metrics. See Programmatic descriptions 58523914 above.

Time presets

Time presets

TodayView reporting for today only. This preset can't be select when Date is also selected.
YesterdayReport will generate data for yesterday.
Last 7 DaysReport will generate data for the last 7 days.
Last 30 DaysReport will generate data for the 30 days.
Last WeekReport will generate data for the last week.
This MonthReport will generate data for this month.
Last MonthReport will generate data for last month.
Quarter-to-DateReport will generate data for this quarter to date.
CustomReport will generate data based on the time internal you choose.

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This section provides a description for all reporting programmatic dimensions. See Programmatic dimensions58523914 below.

Wrapper

Partner

SSP/Exchanges whose header tag is included in the wrapper.

Profile

Defines inventory for the wrapper. Includes configuration settings for the OpenWrap.

Profile VersionA version of a profile. Refers to the settings included in the profile. One profile can include multiple versions (only one can be the live version in production).
Server/ClientAd requests go first to an OpenWrap server, which then sends them to partners. Server-side request processing can speed web page loading but can reduce user match rate compared to client-side processing.

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Standard metrics

Avg. Latency (ms)

Average time taken for a demand partner to respond to a bid request.

Bid RateThe number of bids that occurred in an auction.
Bid eCPMAverage bid amount in CPM units.
Fill Rate

Fill rate = number of ads delivered / number of ads requested

Monetized ImpressionsNumber of monetized impressions.
Monetized eCPMAverage price for monetized impression in CPM units.
RequestsTotal number of impressions sent by the publisher to the PubMatic system.
Responses

Total number of bid responses received from demand partners.

Gross Revenue

Gross Revenue is generated by the winning impressions. Revenue is  It's computed using the bid amount before bid adjustment at the wrapper.  Whether this number is gross or net revenue depends on whether the demand partner is bidding into the wrapper using gross or net bids.

Other key points to know about Gross Revenue reporting:

  • PubMatic reports whatever is passed from SSPs.
  • We recommend configuring OpenWrap net reporting.
  • IF an SSP cannot pass a net bid, the publisher can adjust the bid value by your % rev share. When this is done, reporting will reflect the post-bid-adjusted value. 
  • If SSP IS sending net from the get-go, you do not need to adjust the bid, and Pubmatic wrapper reporting will reflect that net value we received from the SSP. 
S2S Match RatePercentage of ad requests that have a user ID.
Timeout RatePercentage of ad requests that timed-out.
TimeoutsNumber of ad requests that timed-out.
Win RateWin rate = number of impressions won / the number of impressions bid

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