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  • Steps to leverage our Analytics platform to access real-time and historical metrics to track performance.
  • Utilize Transactions to configure your inventory and manage orders for targeted, direct, and programmatic deals.
  • Create optimal performance of sites, tags, and ad units within the Inventory section.
  • Ingest and integrate Audience segments and manage share rights with publishers, buyers, and DSPs.
  • And finally, use the Ad Quality feature to administer inventory and ads using Blocklists and creative management.

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