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The PubMatic Platform allows Publishers to Creative Management tool allows publishers to review and block creatives from specific advertisers.

To block creatives in the Publisher UI, navigate to Ad Quality > Keywords. You'll see three tabs for blocking creatives:

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For detailed information visit these Creative Management pages:

PubMatic supports the Coalition for Better Ads and its objective of improving the online ad experience for consumers. As indicated in our Supply Policy, we will only serve ads onto Publisher Properties that follow the Coalition’s Better Ads Standards. More details about the standards can be found here.