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1. Navigate to the Audience Segments tab.
2. Choose Create Custom Audiences. 
   
   
   
   
3. Name the audience and enter a description (optional).
   
   
   
   
4. Select an audience(s) from the drop-down menu to create a simple or complex audience:
   • Simple audience: Select an audience from the drop-down menu then go to step 6. 

   • Complex audience: Select an audience then choose +Add another audience to add additional audiences. Choose +Add Group to create multiple groups of audiences. 

     Info
     Complex audience limitations:  Limit of five simple audiences per complex audience Limit of one complex audience per deal Complex audiences can't be shared

     
     

5. If you're creating a complex audience, select the appropriate operators for the audiences and groups. Use the table below for guidance:
   
   

   Operator	Description	Affect on scale
   AND	Both audiences/groups must be included in demand. Image Modified	Reduces scale
   OR	Both audiences/groups can be included in demand. Image Modified	Adds scale
   NOT	The audiences/groups are not included in the demand.

   Image Removed

   Image Added

   Reduces scale

   
   

6. Enter a Data CMP.

7. Click Create Custom Audience.