Follow these steps to create a custom audience.
- Select Audience > Audience SegmentsAudiences.
- Choose Create Custom Audience.
- Name the audience and enter a description (optional).
- Select an audience(s) from the menu to create a simple or complex audience:
- Simple audience: Select an audience from the drop-down menu then go to step 6.
Complex audience: Select an audience then choose +Add another audience to add additional audiences. Choose +Add Group to create multiple groups of audiences.
Info Complex audience limitations:
- Limit of five simple audiences per complex audience
- Limit of one complex audience per deal
Complex audiences can't be shared
If you're creating a complex audience, select the appropriate operators for the audiences and groups. Use the table below for guidance:
Operator Description Affect on scale AND
Both audiences/groups must be included in demand.
Reduces scale OR
Both audiences/groups can be included in demand.
Adds scale NOT
The audiences/groups are not included in the demand.