The Audience section of the PubMatic platform provides publishers and buyers with insights and management of their audience segmentsaudiences. The following sections describe the features and capabilities of PubMatic's audience management and reporting tools.
Audiences provides the management tools that give publishers granular control of their data with three primary capabilities:
Data Sharing and Pricing :
Set data access control at admin and audience segment levels.
Share data with specific publishers or buyers, and revoke sharing as needed.
Set data price per segment audience and change as needed.
Target 1st Party Data on ONLY owned inventory via PMP Deals.
Widen reach by creating Targeted PMPs to target your data on any Publisher's inventory you choose.
Provide data access to specific or all buyers, for a data fee, that allows buyers to target publisher data on any publisher inventory available on PubMatic.
Learn who is targeting your data and where, and the total revenue it generated.
Audience Sync provides information about the DMPs publishers have synced with their PubMatic data, giving them the power of segmenting audiences to distinguish audiences by both first and third-part party data. Publishers who want to sync their DMP segments with their PubMatic account should reach out to their To sync your DMP audiences with you PubMatic account, contact your PubMatic account manager.
Audience Configuration enables publishers to create, view, and modify universal pixels for their site. A universal pixel is a collection of pixels from multiple data providers.
Audience Insights enables publishers to view statistics for the audiences on their site. In addition to third-party audience data from data providers, PubMatic also provides default (system-generated) audiences, which assist with analysis of the audiences visiting a publisher's site.