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titleMore Info
For more on Creating Deals or Deal Details see, Creating PMP Deals.

Deal advantages

For a publisher

  • Maximize revenue for premium inventory
  • Have more control on which buyer gets to buy a specific inventory
  • Establish a strategic relationship with an advertiser or ATD
  • Obtain reports from the SSP which informs about the monetization of its premium inventory through deals

For an SSP

  • Manage the premium inventory of the publisher
  • Helps the publisher to maximize its revenue by providing yield optimization techniques for deal-specific bidding
  • Establish a strategic relationship with the DSP associated with the advertiser or ATD

For a DSP

  • Ensure that the advertiser or ATD receives the maximum reach for its premium impressions
  • Gets to bid for the premium inventory of the publisher involved in the deal
  • Establish a strategic relationship with the SSP associated with the publisher

For an advertiser or ATD

  • Maximize the reach for its premium impressions
  • Establish a strategic relationship with a publisher
  • Obtain reports from the DSP which informs about the reach of its premium impressions through deals

Viewing a list of deals

Select Transactions > Deals from the main navigation. The Deal Management interface enables you to add deals and monitor deal performance. To view the details and performance for a specific deal, click the name of the deal in the Deal Name column. 

Select a reporting period

Select start and end dates to view deals within that date range. Once dates are selected, select  Apply. To return to the default reporting period, choose Reset Dates.

Deal type

Filter deals by AllPMP, or Targeted PMP.

Deal status

Deals can be viewed by one or more statuses in the Deal Management table. Select the Status drop-down menu. This menu selection enables you to select more than one filter at a time.


  • Select All - All deals will be displayed.
  • Live - Deals that are currently running.
  • Paused- Deals that have been paused will be displayed.
  • Scheduled- Deals that have been scheduled to execute in the future will be displayed.
  • Completed- Deals that have completed will be displayed.
  • In Progress - Deal creation is in progress, but hasn't been completed yet. 
  • FailedDeal creation failed (this is very rare).


When you create a deal, you set a priority. If there are two deals with the same CPM amount and different priorities, the deal with the higher priority will be considered. Deals of different channel types (PMP, ORTB, and so on), are given a different range of priority levels.


titleMore Info
For more information about Setting Priority and how to use Optimize for Price see, Setting Priorities in the P16 Model.

Flagged deals

A red flag appears if sites or apps targeted by a deal are not mapped to any DSP demand. When the total number of impressions sent to PubMatic from a site or app is fewer than 5,000 over the last 30 days, demand will be removed from this site or app. Once the site or app reaches 5,000 total impressions again, the demand is automatically re-mapped. Red flags do not appear in real time, but will display the last date the data was updated, with the ability to refresh for a real-time status.

Changing deal metrics in the deal list

You can change the information that displays in the Deal Management table by using the column selection icon and checking the box for the metrics you want to display. If too many are selected, the table will not display on the page; scroll horizontally to view all.


Action If you change the priority using the left/right arrows, choose Save in the Action column  to save the changes.

Pause a deal

If a deal is not performing as expected, you can temporarily pause the deal and then resume the deal at any time.

  1. Click the three vertical dots on the left-hand column to open the Actions menu
  2. Select Pause. You'll see Resume is now an option. When you're ready to unpause the deal, select Resume


Downloading a deal report  

  1. Select  Transactions > Deals from the main navigation.
  2. Select filters (Status, Reporting Period, and so on.) as needed to include only the desired deals in the report. 
  3. Select Export and select the format you want to download the deals in (that is, XLS or CSV).

Downloading a change history

  1. Select Transactions > Deals from the main navigation.
  2. Select  Export and select Change History  from the drop-down menu.

  3. Select the date range for which you want to download changes.

  4. Select  Download.

Deal performance

Click a deal name in the Deal List to view its performance.