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Create a site

Create a new site

If you have multiple sites to add, see 

  1. Select Inventory > Sites & Tags.
  2. Select Add a Site/App.


  3. Select a Web or Mobile Web from the Platform drop-down menu.
  4. Enter the fully-qualified domain for the site.

    The URL must start with http:// or https:// and contain .com or the equivalent at the end.


  5. Enter a name for the Site Identifier. This will appear in reporting, therefore, be as descriptive as possible. 

  6. Select Secure if the site is compatible with the HTTPS protocol.
  7. Complete the remaining details in the Configuration Preferences section, including:

    1. Select a Primary Vertical.
    2. Select Monthly Ad Impressions for the site.
    3. Add URL of your privacy policy, if desired.
    4. Select COPPA Compliant if the app is child-directed.

      Click to learn more about COPPA

      The United States Federal Trade Commission has changed the compliance rules for the Children’s Online Privacy Protection Act (“COPPA”), effective July 1, 2013. The proposal affects websites and applications that have been identified as: (1) directed to users under 13 years of age; or (2) collecting information from users known to be under 13 (collectively “Children’s Sites”).

      For an impression meeting any one of the above-mentioned criteria, the COPPA field must be selected.

      The FTC has written a comprehensive FAQ on complying with COPPA at http://business.ftc.gov/documents/Complying-with-COPPA-Frequently-Asked-Questions.


    5. Check the  API Settings box based on the  integration type: 

      Integration typeCheck the API Settings box?
      Open BiddingYes
      Index integrationsYes
      Server-to-serverYes
      Transparent Ad Marketplace (TAM)Yes
      Prebid integrationsYes


    6. For the Content object, PubMatic always uses its values, but you determine whether or not to pass them outside of PubMatic by selecting one of the following behaviors

      • Don't Pass - values never pass to buyers outside of PubMatic.

      • Pass PMP - values pass in bid requests that include a PMP Deal ID.

      • Pass All - values pass in bid requests to all DSPs (PMP deals as well as open exchange).

  8. Save Site/App or Save and Add Another Site/App(to save this and open a new form to complete for another site).



Create an app

Create an app

  1. Select Inventory > Sites & Tags.
  2. Select Add a Site/App.
     
  3. Select a Mobile App platform (iOS or Android) or CTV from the Platform drop-down menu.


  4. Enter the fully-qualified domain for the associated site. The URL must start with http:// or https:// and contain .com or the equivalent at the end.

  5. Enter a name for the App Identifier. This will appear in reporting, so be as descriptive as possible.  

  6. Select Secure if the site is compatible with the HTTPS protocol.

  7. For Mobile App iOS or Mobile App Android: 
    If the app is available in the App Store, toggle Availability on App Store to Yes and enter the App Store URL. Click Lookup on App Store to complete the available information below.

    For CTV:
    From the App Store drop-down, select either Roku or Other.

    Roku: If the CTV app is present on the Roku app store > select  Roku  and then specify either the Roku app store URL or the Roku channel ID in the  App Store URL/ Bundle ID/ App ID  field > click Lookup on App Store.

    The system will retrieve the app details from the Roku app store and populate those details in the Configuration Preferences section. If the app doesn't exist on the Roku app store, an error message will be displayed.

    Other: For other apps - such as Amazon, Samsung, etc. - select Other > enter the App Store URL (required) > enter either the alphanumeric Bundle ID or the numeric App ID.


  8. Complete Configuration Preferences:

    - Select a Primary Vertical.
    - Select Monthly Ad Impressions for the app.
    - Add URL of your privacy policy, if desired.
    - Select COPPA Compliant  if the app is child-directed.

    Click to learn more about COPPA

    The United States Federal Trade Commission has changed the compliance rules for the Children’s Online Privacy Protection Act (“COPPA”), effective July 1, 2013. The proposal affects websites and applications that have been identified as: (1) directed to users under 13 years of age; or (2) collecting information from users known to be under 13 (collectively “Children’s Sites”).

    For an impression meeting any one of the above-mentioned criteria, the COPPA field must be selected.

    The FTC has written a comprehensive FAQ on complying with COPPA at http://business.ftc.gov/documents/Complying-with-COPPA-Frequently-Asked-Questions .

    - Check the  API Settings box based on the integration type: 

    Integration typeCheck the API Settings box?
    Open BiddingYes
    Index integrationsYes
    Server-to-serverYes
    Transparent Ad Marketplace (TAM)Yes
    Prebid integrationsYes

    - Select Override Publisher Data to give a higher preference to application information stored in PubMatic over publisher-provided information.  
    - Specify which mobile rich media versions the app supports if any. 

  9. Click Save Site/App or Save and Add Another Site/App (to save this and open a new form to complete for another app).


Create an ad tag

Create an ad tag


BLOCK

If you have multiple ad tags, refer to  for instructions.


An ad tag is HTML or JavaScript code that your webmaster or developer inserts into the source code of a web page. There is usually a separate ad tag for each ad that you want to display on your website. You can add an ad tag for every site you add. The more sites/tags you have, the more granular your reporting will be.

  1. Select Inventory > Sites & Tags.
  2. Select Create Ad Tag.
  3. Select the site or app for which the ad tag will be applied. 

    Note that Mobile Ad Server will be autocomplete with your mobile ad server (set in Account Settings > General) when adding a mobile ad tag.


  4. Enter the Format Type and Response Code.

    App ad tags

    When creating an ad tag for an app, the response code will default to HTML 5 and the MoPub mobile ad server. Refer to See to learn more.


    See also…Refer to Creating Video Ad Tags in PubMatic below for options related to creating ad tags for video ads in PubMatic.
    Refer to Creating Native Ad Tags in PubMatic below for options related to creating ad tags for native ads in PubMatic.


  5. Complete Ad Slot Preferences:
    1. Primary Ad Size: This option only appears when Banner/Rich Media is selected. Select the Primary Ad Size from the drop-down list. You can also list up to four more ad sizes in the Secondary Ad Sizes column of the bulk upload spreadsheet (list must be separated by semicolons). Ad sizes are expressed in pixels as width by height (for example, 120 x 240). 
    1. Ad Placement: Select the placement of the ad relative to the page (Top, Bottom, Middle, Left or Right of Page).
    1. Fold Placement: Select the placement of the ad relative to the fold (Above the Fold (ATF), Below the Fold (BTF), or Partially above the Fold).
    1. Expansion: Select the direction the ad will expand (Up, Down, Left or Right).
  6. Select User Data Parameters. Default parameters will display based on requirements for the site or app selected in the Configuration Details section. Include as many parameters as possible, selecting each from the drop-down. 
  7. Add a passback by either using Select Existing Placement and selecting from the list or to add a new passback, choose Provide Passback Script. The PubMatic system will automatically recommend an ad tag name, however, this can be customized as needed. 

    When creating EB ad tags, select Provide Passback Script and add USD 0.0 for eCPM, and for the script, simply add <!>.


    Every tag-based account requires a passbackThis ensures that if PubMatic doesn’t fill an ad space, the system will prevent a blank ad occurrence.



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Edit either an individual site/app or ad tag, or select more than one to take bulk action. (Editing Ad Network Mapping can only be done for individual sites/apps.) Use the vertical ellipsisin the appropriate row to edit individually or the ellipsis in the header row for bulk actions.

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  1. Download ad tags and ad codes

  2. To download an individual ad tag code, click the vertical ellipsis button and select Download Ad Tag Code from the menu. A text file will automatically download.
         
  3. To download all ad tags (listed in a CSV file) or all ad tag codes (in a text file) from the table header.

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