A parent buyer is a high-level account with multiple child buyer accounts. It works as follows:
- An agency can then log into the Media Buyer Console and create an auction package deal for one of its many child buyer accounts.
- Once created, the parent buyer can see the list of buyers associated with the Auction Package deal.
- The parent buyer can view, edit, resume, and pause the Auction Package deal. And the child buyer can only view, resume, and pause the deal.
- An icon is displayed next to the deal name in the Deals list page, indicating this deal was created by the parent account for the child account.