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A parent buyer is a high-level account with multiple child buyer accounts. It works as follows:

  1. An agency can then log into the Media Buyer Console and create an auction package deal for one of its many child buyer accounts. 
  2. Once created, the parent buyer can see the list of buyers associated with the Auction Package deal.
  3. The parent buyer can view, edit, resume, and pause the Auction Package deal. And the child buyer can only view, resume, and pause the deal.
  4. An icon is displayed next to the deal name in the Deals list page, indicating this deal was created by the parent account for the child account. 

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