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The forecasting does not consider any other targeting criteria selected for the deal. For example, if you chose to exclude excluded Audience targeting, then Audience is not considered eitherdata does not factor into the calculation.


Max Total Available Impressions refers to the number of ad requests PubMatic has received from publishers in the last 30 days.

  • Data is not available at the DMA, Region or City level.

  • More than one audience may be selected, but the number of impressions available might be inflated due to duplicate impressions across audiences.