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AttributeTypeDescription
typestring; required

Type of metric being presented using exchange-curated string names, which should be published to derived bidders.

PubMatic supports three types:

  • click_through_rate
  • viewability
  • session_depth
valuefloat; requiredNumber representing the value of the metric. Probabilities must be in the range of 0.0 - 1.0.
vendorstring; best practiceSource of the value using exchange-curated string names, which should be published to bidders a priori. If the exchange itself is the source versus a third party, "EXCHANGE" is recommended.

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