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Tip
titleLearn more

To edit, activate, or deactivate a targeted PMP, see  Viewing & Editing Targeted PMPs in the Media Buyer Console (MBC).

PubMatic Targeted PMP is a real-time planning tool that allows you to create targeted PMP deals at scale. Use Targeted PMP deals to: 

  • Ingest data, target preferred publishers, and create PMP deals.
  • Refine deals with PubMatic targeting criteria across multiple publishers.
  • Forecast the reach and impressions of your PMP campaign in real-time during deal creation.

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Deal Information fields are described in the following table.

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titleDeal information settings


Field

Description

Deal Name

PubMatic suggests this naming convention: Buyer-DSP-InventoryDescription-StartDate(MMDDYY)

For example: GroupM-TTD-HighViewability-070418

Transaction Dates

There are two options:

  • Select a Start Date and End Date

  • Select a Start Date and Ongoing. The deal will run until you pause it.

Buyers

Select up to 10 buyers and then click Done.

Always on

Always On is a flag for internal use only. Multi-publisher ongoing deals originated by PubMatic, DSPs, or agencies are usually always-on deals. This flag allows PubMatic to apply a default auction fee for publishers under Auction Fee pricing model.


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The Inventory Summary provides information about the deal's publishers in real-time. 

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titleInventory summary


FieldDescription
Block publishersThis option only is available if you selected Maximum Reach for the publisher in Inventory targeting. The PubMatic system will automatically add a new publisher when you block a publisher.
Remove publishersThis option is only available if you uploaded or manually selected the publishers in Inventory targeting. The PubMatic system will automatically add a new publisher when you block a publisher.
Banner FloorThis column displays the default CPM banner floor price set by the publisher. Use this to help you determine your bidding strategy.   
Video Floor

This column displays the default CPM video floor price set by the publisher. Use this to help you determine your bidding strategy.

Default Priority

The default priority is set by the publisher.

Priority settings are based on channel type (lowest=P16, highest=P1), as follows:

  • PMP Guaranteed: P5 - P7 (default is P5)
  • PMP Preferred: P8 - P10 (default is P10)
  • PMP: P11 - P15 (default is P15)
  • OpenRTB/T-PMP:  P16
  • Reserved for publisher Direct I/Os = P1-P4


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