PubMatic Targeted PMP is a real-time planning tool that allows you to create targeted PMP deals at scale. Use Targeted PMP deals to:
- Ingest data, target preferred publishers, and create PMP deals.
- Refine deals with PubMatic targeting criteria across multiple publishers.
- Forecast the reach and impressions of your PMP campaign in real-time during deal creation.
Deal Information fields are described in the following table.
|title||Deal information settings|
PubMatic suggests this naming convention: Buyer-DSP-InventoryDescription-StartDate(MMDDYY)
For example: GroupM-TTD-HighViewability-070418
There are two options:
Select up to 10 buyers and then click Done.
Always On is a flag for internal use only. Multi-publisher ongoing deals originated by PubMatic, DSPs, or agencies are usually always-on deals. This flag allows PubMatic to apply a default auction fee for publishers under Auction Fee pricing model.
The Inventory Summary provides information about the deal's publishers in real-time.
|Block publishers||This option only is available if you selected Maximum Reach for the publisher in Inventory targeting. The PubMatic system will automatically add a new publisher when you block a publisher.|
|Remove publishers||This option is only available if you uploaded or manually selected the publishers in Inventory targeting. The PubMatic system will automatically add a new publisher when you block a publisher.|
|Banner Floor||This column displays the default CPM banner floor price set by the publisher. Use this to help you determine your bidding strategy. |
This column displays the default CPM video floor price set by the publisher. Use this to help you determine your bidding strategy.
The default priority is set by the publisher.
Priority settings are based on channel type (lowest=P16, highest=P1), as follows:
- PMP Guaranteed: P5 - P7 (default is P5)
- PMP Preferred: P8 - P10 (default is P10)
- PMP: P11 - P15 (default is P15)
- OpenRTB/T-PMP: P16
- Reserved for publisher Direct I/Os = P1-P4