PubMatic Auction Package deals are real-time planning tools that allows you to create auction packages at scale:
|title||Deal information settings|
PubMatic suggests this naming convention: Buyer-DSP-InventoryDescription-StartDate(MMDDYY)
For example: GroupM-TTD-HighViewability-070418
There are two options:
Select up to 10 buyers and then click Done.
Always On is a flag for internal use only. Multi-publisher ongoing deals originated by PubMatic, DSPs, or agencies are usually always-on deals. This flag allows PubMatic to apply a default auction fee for publishers under Auction Fee pricing model.
Targeting settings are described in the following tables.