The deal-level data CPM feature allows data providers to override the default price for an audience in a given deal.
The data CPM set for a deal will apply to all audiences included for a deal.
The price can only be overridden for audience directly owned by the account.
Deal CPMs can be edited while a deal is inflight, and it will take immediately effect.
To enable the Override Audience CPM Deal:
Add the audiences you want to be included in a deal.
Toggle the Override CPM for Deal button to Yes.
Input new CPM to be used for all audience in deal.
The deal summary will also reflect that the audience price has been overridden for each deal.