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UI Expand
titleDeal information settings



Deal Name

PubMatic suggests this naming convention: Buyer-DSP-InventoryDescription-StartDate(MMDDYY)

For example: GroupM-TTD-HighViewability-070418

Transaction Dates

There are two options:

  • Select a Start Date and End Date

  • Select a Start Date and Ongoing. The deal will run until you pause it.


Select up to 10 buyers and then click Done.

Always on

Always On is a flag for internal use only. Multi-publisher ongoing deals originated by PubMatic, DSPs, or agencies are usually always-on deals. This flag allows PubMatic to apply a default auction fee for publishers under Auction Fee pricing model.



Targeting settings are described in the following tables.