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Comment: Added Response codes section per TW-1020.

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Data integration requires these steps:

  1. Audience Source creation
  2. Segment registration
  3. Data transfer

Audience Source creation

Registering audience segments requires an Audience Source/data partner ID (DPID); see, Create and Edit an Audience Source.

Segment registration

Info
titleRegister segments ONLY ONCE before data transfer
Register only the new segments you send.

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You can bulk-register segments by uploading a correctly formatted CSV file. Download the CSV template from PubMatic:

Data transfer

Transfer audience data to PubMatic using one of the following methods:

Note
titleImportant

PubMatic automatically removes user IDs older than 30 days. The best practice is to refresh data at least every 25 days.

The transfer options listed above require data submission using a specific set of parameters listed in the table below.

Data transfer parameters

Parameter

Type

Required

API

SFTP

Description

dpid

integer

yes

yes

PubMatic data partner ID (DPID) assigned to the data partner at time of integration.

userid

string

yes

yes

The PubMatic user ID passed to the data partner by PubMatic.

uidtype

integer

yes

yes

A integer value that determines what the identity partner's PubMatic user ID represents:

  •     0 = UID represents a PubMatic cookie ID. Note: when using uidtype=0, you must first perform the UID sync step below.
  •     1 = UID represents a device ID.
  •     A different identity partner ID registered with PubMatic.
Note
titleuidtype is now required for all new integrations

Contact your PubMatic account manager to learn more about UID Type assignment and other identity partners supported by PubMatic.


segid

string array


yes

yes

Use segid to send the complete list of audience segment IDs to which the user belongs. Each subsequent request for that user with the segid parameter overwrites the user’s already existing segments list.

DO NOT send segid in a request that also includes the addseg or remseg parameters.

Omitting segid removes the entire list of the user's audience segments; see, Remove a user from audiences.

addseg

string array


yes

no

Use addseg to send:

  • A complete list of comma-separated segment IDs to replace the user's current segments.
  • A list of new segments to append to the user’s current segments.

You can include addseg and remseg in the same request, but DO NOT send segid along with these parameters.

remseg

string


yes

no

Use remseg to send:

  • A complete list of comma-separated segment IDs to replace the user's current segments. 
  • A list of segments to remove from the user’s current segments.

You can include remseg and addseg in the same request, but DO NOT send segid along with these parameters.

ip

string


yes

yes

Last known IP address of the user; optional when you send country in the request. Omit this parameter from the request if the user's last IP address is unknown.

country

string


yes

yes

Two-letter code for the user's country; for example,  US, IN, CA; optional when you send the last known ip in the request. Exclude this parameter from the request if the user's country is unknown. If both country and ip are omitted, country defaults to US.

Server-to-server (S2S) data transfer

Server-to-server data transfer is the best practice for submitting data to PubMatic since the servers communicate directly, so data transfer is highly-efficient. Build API calls using the parameters from the data transfer parameter table and make HTTP calls to the API endpoint:

Code Block
http://aud.pubmatic.com/AdServer/Artemis

Sample: standard call with segment IDs

In this request:

  • 89 is the data partner's PubMatic-assigned ID (DPID).
  • The user belongs to three audience segments with IDs 123_B, 98901, and 4532.
  • uidtype=0 means the user ID represents a cookie ID.

    Info

    If your user IDs represent PubMatic cookie IDs, you must first use UID sync .


Code Block
http://aud.pubmatic.com/AdServer/Artemis?dpid=89&userid=B8CB98E6-0FF0-4C2B-A161-4F89155C28F&segid=123_B,98901,4532&country=US&uidtype=0

Sample: appending/removing segments

This request for the same data partner (dpid=89) and user (userid=B8CB98E6-0FF0-4C2B-A161-4F89155C28F):

...

Code Block
http://aud.pubmatic.com/AdServer/Artemis?dpid=89&userid=B8CB98E6-0FF0-4C2B-A161-4F89155C28F&addseg=3242&remseg=123_B&country=US&uidtype=1

Browser-side real-time (HTTP 302 redirect) data transfer

Data partners who do not support server-to-server data transfer can pass data to PubMatic using browser-side real-time data transfer for each visitor as follows:

  1. A user visits the website using a browser, which upon loading, executes the PubMatic pixel.
  2. The PubMatic pixel invokes the data partner's pixel or URL to request the audience segment data for this visitor. To reduce the latency, this request is sent to the data partner only once in a pre-configured time interval per user; for example, once per day.
  3. The data partner's system then redirects to the PubMatic Data Ingestion API using the HTTP 302 redirect. PubMatic shared the API URL with the data partner before the start of the integration. While redirecting to the API URL, the data partner's system must include all the IDs of the audience segments to which the visitor belongs.

    Info
    title Data partner must also

    Provide the segment ID-to-segment name mapping to PubMatic only once at the start of the integration.


Browser-side sample requests

In this request, which updates the entire audience segments list:

  • 89 is the data partner's PubMatic-assigned ID.

  • B8CB98E6-0FF0-4C2B-A161-4F89155C28F is the PubMatic user ID (from UID sync).

  • the last known IP of the user: 74.125.236.123.

  • the user's country: US.

  • the user's DMP audience segment IDs: 123_B, 98901, and 4532.

  • uidtype=0 specifies that the user ID should be handled as a cookie ID (use UID sync when passing uidtype=0).

Code Block
http://aud.pubmatic.com/AdServer/Artemis?dpid=89&userid=B8CB98E6-0FF0-4C2B-A161-4F89155C28F&ip=74.125.236.123&country=US&segid=123_B,98901,4532&uidtype=0

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For more information on all available parameters, see Data transfer parameters.

Bulk audience data transfer using SFTP

Use SFTP to transfer audience segment data to PubMatic within a tab-delimited file, where each row of the file contains the audience segment parameters separated by a tab character, with each row ending with a carriage-return as follows:

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The [SEGID] parameter refers to the Source Seg ID that was assigned to the segment during segment registration. You can submit multiple, comma-separated, source segment ID's.

For more information on the other parameters, see Data transfer parameters.

Note
titleYou must provide either

[IP] (last known IP address) or [COUNTRY] (two-letter country code). If [IP] is unknown, add two TABs between [SEGID] and [COUNTRY] with no additional blank/space characters. If neither [IP] nor [COUNTRY] are added to the entry, PubMatic will set the [COUNTRY] to US by default.

File name format

File names follow the pattern:

...

Info

The tsv.gz suffix must follow the uploaded file name. Please verify that the file name is correct once upload completes.

Sample entries

Code Block
103 5AFCD4CD-F9B6-4E53-B63D-BFB2CF44941D 4666 74.125.236.123 0

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Info
titleBulk transfer notes
  1. FTP lets a single user batch upload data for multiple partners, while HTTP allows data for only a single partner.
  2. HTTP lets a DMP add/remove a segment for a given user id, but FTP requires the DMP to send all the user's segment IDs, which overrides the existing segment stored with PubMatic.
  3. FTP allows only one new line entry for each segment for a given user.

SFTP server details and access

Provided separately by PubMatic. Contact your PubMatic account manager with questions.

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  1. The data provider must provide PubMatic with an image pixel similar to: 

        <img src=" http://partner.com/xxxx?id=UID" width=1 height=1>

  2. If data comes from a publisher, then PubMatic incorporates the image pixel from step 1 in a PubMatic pixel. The publisher must fire the PubMatic pixel across their website to maximize coverage across their users. Firing the pixel also lets the data provider create the match-table.
  3. If data comes from a buyer, PubMatic fires the image pixel from step 1 across PubMatic's site.

Remove a user from audiences

Use one of the following methods to remove a user from all of their audiences (DMPs and publishers can use either method):

  1. When sharing data via a Server-to-Server (S2S) call or browser redirect mechanism, exclude the segid parameter from the S2S call to PubMatic. See Data transfer parameter reference.

    EXAMPLES:

    Code Block
    http://aud.pubmatic.com/AdServer/Artemis?dpid=89&userid=5AFCD4CD-F9B6-4E53-B63D-BFB2CF44941D&uidtype=[Identity_Partner_ID]

    OR

    To send a list of segments to remove using the remseg parameter: 

    Code Block
    http://aud.pubmatic.com/AdServer/Artemis?dpid=89&userid=5AFCD4CD-F9B6-4E53-B63D-BFB2CF44941D&remseg=123_B,3242&uidtype=[Identity_Partner_ID]


  2. When sharing data via a bulk file, do not pass any segment ID in the file for the user record. Audiences in the latest record are stored for the user ID, overwriting the user's previous audiences.

API response codes

Once your API request has been processed by PubMatic, the system returns a response to let you know whether the request was successful or a problem occurred. When you send the request, the following happens at the HTTP layer:

  • Returns HTTP response code 200 (Ok) when the request successfully completes.
  • Returns HTTP response code 400/500 if issues occur while processing the data. 

A successful request also includes a StatusOK: Success code from PubMatic. If an error occurs, the response includes codes from PubMatic to identify what may have gone wrong. The table below lists all PubMatic response codes for this API.

IDCodeMessage
1StatusBadRequestBad request: uidType passed multiple times.
2StatusInternalServerErrorInternal Server Error: demand partner settings not found.
3StatusBadRequestBad Request: uidtype parameter not passed.
4StatusInternalServerErrorInternal Server Error: failed to validate uidType.
5StatusBadRequestBad request: unregistered uidType.
6StatusBadRequestFollowing segments are unregistered: [list of segments].
7StatusBadRequestsegId segments are unregistered so dropping request.
8StatusBadRequestaddSegs segments are unregistered so dropping request.
9StatusBadRequestremSegs segments are unregistered so dropping request.
10StatusBadRequestBad request: user guid not passed.
11StatusBadRequestBad request: userId passed multiple times.
12StatusBadRequestBad request: multiple countryCodes present in request.
13StatusBadRequestBad request: multiple IPs present in request.
14StatusBadRequestInvalid request.
15StatusBadRequestBad request: no segments present in this request.
16StatusBadRequestBad request: no segId segments to process for third party provider.
17StatusBadRequestBad request: userID size is greater than 384 bytes
18StatusBadRequestBad request. user guid format invalid.
19StatusOKSuccess.