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Table of Contents

Profile defines groups of inventory units that have the same configuration settings.

Example: A website’s home page may have different requirements than its subpages based on user behavior. Users tend to spend little time on a home page of a site, instead, they use it to transition to other subpages where they spend more time digesting content. This may result in different latency requirements for the home page than its subpages. You can configure separate profiles in PubMatic to optimize different latency requirements. 

From the Profile Management tab you can:

  • Create a profile.
  • Create a new version of an existing profile.

Create a Profile

Add a new profile to OpenWrap when you have a group of inventory that share similar configuration settings.

  1. Select Inventory > OpenWrap from the main navigation, then select the Profile Management tab.
  2. Choose Create Profile.
  3. In the Create Profile dialog, enter a Profile Name and Comment.

    A red asterisk (*) indicates a required entry.

  • Select a radio button for your target Platform, then expand the matching instructions below:


    Excerpt Include
    EX:OpenWrap Profile Management Excerpt
    EX:OpenWrap Profile Management Excerpt

    titleReady for the next step…

    Continue with the Mapping Ad Units section below.


    To use OpenWrap with AMP pages see,  OpenWrap AMP Support.

    titleVideo (VAST)…

    The process of defining a video ad in OpenWrap is to create a profile and generate an ad tag as you normally would in DFP, then append video-specific parameters to the tag. Use the following steps to create your profile. Choose DFP as your AdServer in the first step. 

    Excerpt Include
    EX:OpenWrap Profile Management Excerpt
    EX:OpenWrap Profile Management Excerpt

    Continue with the  Mapping Ad Units section below to create your ad tag.

    titleAfter you have created your profile and ad tag…

    See OpenWrap for Video for details about appending video-specific parameters to your tag.

    titleMobile In-App…

    See OpenWrap Mobile In-App Support for details about creating mobile in-app OpenWrap profiles and mapping ad units.


Manage a Profile


Excerpt Include
EX:Manage OpenWrap Profile Excerpt
EX:Manage OpenWrap Profile Excerpt


Map Ad Units

Excerpt Include
EX:OpenWrap Mapping Ad Units Excerpt
EX:OpenWrap Mapping Ad Units Excerpt

Synchronous and Asynchronous Tags

OpenWrap provides options to generate both synchronous and asynchronous wrapper tags. Synchronous and asynchronous tags determine how the wrapper (and not the underlying header tags), loads on the page.

In the synchronous version, the publisher doesn’t have to delay gpt.js load explicitly to ensure pubmatic ensure pubmatic pwt.js loads js loads before it (pwt.js still needs to load before gpt.js)

All partner calls occur asynchronously in parallel.

On-Page Integration

  1. Select the Ad Server DFP or UAS
  2. Select either Synchronous or Asynchronous.
  3. Copy code from the editable portion of the Document Layout section.
  4. Paste the code into the <head> section of the relevant pages or tag management solution.

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